The Growth Department

Ask one question. Put a whole department on it.

Twenty-one specialists across eight tiers, grounded in your practice, your market, your AEO visibility and the demand around you. They work through ChatGPT or Claude and return finished work to your Office for approval.

Research first. Connect once. Then just ask.

ChatGPT · one brief, six specialistsTap to read

We research first. You connect once. Then you just ask.

01We research your practice.

The department starts with your website, specialty, locations, market and what your own published pages actually support.

02You connect your chat.

One private connector into ChatGPT or Claude. About a minute.

03You start asking.

The right specialist uses the shared intelligence and returns finished work.

The difference

It does not start with your prompt.
It starts with you.

01Practice Profile

Who you are. What you offer. What your own site supports. What the department is allowed to claim.

02Specialty Pack

The questions, compliance rules, voice expectations and market logic specific to the profession.

03AEO Scoreboard

Measured visibility across exactly five engines.

  • Google AI Overviews
  • ChatGPT
  • Perplexity
  • Gemini
  • Claude
04Search picture

Measured keywords, rankings, competitors and open ground.

05ASK

Questions moving in the market now.

06Desk Pad

Previous work, approvals, preferences and confirmed learning.

07Brand Kit$350 add-on

Optional done-for-you voice-and-brand instrument, so every specialist writes like you.

08Monthly pull

Five-engine measurement plus keyword, ranking and competitor refresh on active plans.

A blank assistant starts every conversation at zero. Your department walks in holding the file.

One Growth Layer. Every specialist.

The AEO Growth Layer is shared intelligence across the whole department. Research, content, paid media strategy, reviews, website work and reporting all start from the same questions and the same measured market.

TIER 1Research

Discovers the territory.

TIER 2AEO / SEO

Finds the gaps.

TIER 3Content

Answers the questions.

TIER 4Demand

Plans the campaigns.

TIER 5Performance

Captures demand where needed.

TIER 6Outreach

Carries the proof outward.

TIER 7Revenue

Measures what moved.

TIER 8Lifecycle

Keeps the patients already won.

One AEO Growth LayerRuns through all eight tiers

AEO is not one task on the list. It is the layer the list runs on.

Your department is already staffed.

Twenty-one specialists across eight tiers. Job titles, not characters. Open a tier to meet them.

Market Analyst

Maps your competitor set, demand signals and the market itself.

Who are we actually up against in this market?
Opportunity Mapper

Ranks the gaps worth owning, by service and location.

What is our biggest open opportunity right now?
Answer Auditor

Audits answerability: schema, FAQ coverage, citability.

Which questions does our site fail to answer?
Citation Strategist

Works the citation gaps across the five AI engines.

Where do engines skip us, and why?
Keyword Strategist

Keyword strategy, on-page and technical SEO.

What should the sinus page target?
Content Writer

Articles and page copy in the practice's voice.

Draft the balloon sinuplasty page.
FAQ & Schema Builder

Citable Q&A with structured data underneath.

Turn these five answers into structured data.
Social Drafter

Weekly posts from what the practice already knows.

Draft this week's posts.
Website Editor

Wording changes on your own site, queued for your review.

Close the gap on the hearing page.
Campaign Planner

Organic campaign plans and landing-page briefs.

Plan the fall allergy campaign.
Funnel Critic

Finds where interest leaks before it becomes a booking.

Where are we losing people before they call?
SEM Strategist

Paid campaign structure, keywords and negatives, budgets and bids.

Structure the search campaign.
Ad Copywriter

Ad variants worth testing, mapped to question territory.

Write three variants for sinus care.
Tracking Planner

Call tracking and conversion wiring, so spend is measurable.

Wire tracking for the new campaign.
Outreach Writer

Sequences, follow-ups, and referral-partner notes.

Write the note to the referring physicians.
Proposal Drafter

Proposals and qualification scripts.

Draft the screening-program proposal.
Revenue Reporter

The plain-English monthly readout: what ran, what moved, spend vs return.

What moved this month?
Analytics Reporter

Who actually visited the site, which pages, and what that means.

Did anyone read the new page?
Review Architect

Review flow: who to ask, when, and what to ask them to mention.

Build this month's review ask.
Reactivation Writer

Recall and win-back campaigns for the patients already won.

Draft the fall recall campaign.
Referral Builder

Referral asks and partner loops that feed demand.

Set up the partner loop.

One brief. Several specialists.

"Time to build Q4."

One sentence enters ChatGPT. Six specialists fire, each doing a specific job from the same shared instruments, and the work converges into one review queue.

5 deliverables ready for reviewNothing publishes until you approve each piece.
Market Analystmarket opportunity ranked
Campaign Plannerquarter plan prepared
Content Writeranswer territory selected
SEM Strategistsearch campaign structured
Ad Copywriterad variants drafted
Revenue Reporterbaseline noted

This is what running the department feels like.

MondayWhat should we be doing this week?

The department returns what changed, what ASK is seeing, what deserves attention first, and the next decision required.

WednesdayAnswer the ear-ringing question on the site.

Content Writer drafts. FAQ & Schema Builder structures. Website Editor prepares the change. Work enters review.

FridayWhat moved?

Revenue Reporter and Analytics Reporter summarize what ran, what changed, what is still unknown, and what should happen next.

You run the department through decisions, not dashboards.

One person in focus amid a blur of passersby, the decision made

AEOptim ASK

Your market tells you what it wants to know.

The feed watches what people are asking in your specialty and your market. From there, every question is a decision you can hand to a specialist:

Answer this on the site Build a campaign around this Ask the Answer Auditor Have the Content Writer draft it Compare this against competitors
Post this week's trending questions to Facebook.
No. That feed is your radar. Publishing it gives every competitor the same signal. I can turn the three strongest questions into answers for your site instead.
Draft the answers

The dashboard does not stop at "interesting."

The Office does not merely show what is happening. It shows what should happen next.

HighAnswer missing patient questionOwner: Content WriterReady
HighRepair page wording gapOwner: Website EditorAwaiting approval
MediumPrepare paid search structureOwner: SEM StrategistDrafted
MediumBuild review outreach planOwner: Review ArchitectReady
Department can prepare AEOptim team can handle Client approval required

It learns your practice. The rules do not.

The department remembers what you approved, what you rejected, what you told it last time and what changed in the market. Confirmed learning becomes part of the playbook.

WorkApprovalLearningNext runMonthly measurementReprioritization
Permanent guardrails stay permanent.
  • No invented facts.
  • No patient-identifying information in medical marketing briefs.
  • No diagnosis or treatment advice.
  • No unsupported outcome claims.
  • No autonomous publishing.
  • No promises of rankings or citations.

Built for the industries graded hardest

Useful enough to act. Careful enough to trust.

Grounded, or it does not get said.

Claims about the practice require support from the Practice Profile or website.

Missing means missing.

No data becomes "measured empty" or "unknown," never a fabricated number.

Built specialty by specialty.

Medical, mental health, legal and financial practices receive profession-specific rules and question banks.

Every deliverable shows its work.

The instruments held during the run are recorded.

Nothing publishes itself.

A human approves the work.

No promised rankings, citations, patients or revenue.

The department measures. It does not manufacture certainty.

Thinking is cheap. Finished work is what spends a credit.

ReadFree forever

Read your reports, documents, roster, dashboard and past work. No credit.

ConsultFree, up to five per day

Ask a named specialist for a short opinion. "Ask the Funnel Critic what it thinks of our contact page." Nothing is archived as finished work. No credit.

Run1 credit

Commission finished work from a specialist. It uses the department's instruments. It is archived as a deliverable. It enters review. One credit.

Free to build. Priced to run.

Free Blueprint
$0
  • Practice Profile
  • Starter Growth Layer
  • Staffed department blueprint
  • Dashboard access
  • One live visibility check
  • Reading, always free
  • Five specialist consults per day
Build free
Living
$350 / month
  • The monthly five-engine re-run
  • The verdict: real movement or noise
  • The twelve-month archive
  • The measure, no agents or credits
  • Upgrade to Standard or Pro any month
Start Living
Standard
$950 / month
  • 100 agent-run credits per cycle
  • All twenty-one specialists
  • Monthly five-engine measurement
  • Keyword, ranking and competitor refresh
  • Deliverable library
  • Learning history
  • Three human seats
Start with the free Blueprint
Pro
$1,450 / month
  • 250 agent-run credits per cycle
  • Everything in Standard
  • Designed for higher-volume markets and heavier workloads
  • Three human seats
Start with the free Blueprint

Three tiers, one subscription. Upgrade or downgrade any month; nothing is locked in. Monthly plans bill until cancelled. Optional add-on: Brand Kit · $350. Bought the Search and Ask Workup in the last 30 days? Its full $450 is credited toward your first month.

"The point is not to replace judgment. The point is to stop making an independent practice pay a different person every time it needs a different kind of marketing work."
Kenny GimpertFounder, AEOptim · Built in Detroit for independent practices first.

Questions owners actually ask.

Is this just ChatGPT with a prompt?

No. ChatGPT or Claude is the front desk. The department, its specialists, measurement, Practice Profile, Growth Layer, documents and learning history live behind the private connection.

Do I need to learn new software?

No. If you can ask a question in ChatGPT or Claude, you can run the department.

Does it publish automatically?

No. Finished work waits for human review and approval.

Can it manage my website?

The Website Editor can prepare wording changes for review. Direct website and analytics management applies where AEOptim hosts or otherwise supports that execution.

Can it run paid advertising?

The department can analyze opportunities, build paid search strategy, structure campaigns, write ads, plan tracking and prepare execution. It does not buy media or publish unsupervised.

What does ASK do?

It watches the questions moving in the market so the department can decide which answers deserve work. The feed itself stays private.

Does it learn my business?

Yes. It remembers approved work, preferences and confirmed learning. Permanent safety and compliance rules do not change.

Can you guarantee results?

No. AEOptim does not guarantee rankings, citations, patients or revenue. It measures what changes and shows the work.

What are the five engines?

Google AI Overviews, ChatGPT, Perplexity, Gemini and Claude.

How much does it cost?

Building and reading the department is free. Living is $350 per month for the monthly measurement and verdict, no agents. Standard is $950 per month with 100 run credits and all twenty-one agents. Pro is $1,450 with 250. Change tiers any month; monthly plans bill until cancelled. If you bought the Search and Ask Workup within the last 30 days, its full $450 is credited toward your first month.

Your growth department does not need another meeting.

Build the department. Read the research. Connect your chat. When you are ready, put the specialists to work.

No card. Nothing publishes without approval.