Law firmsFamily law attorneys
AI visibility for family law and divorce firms
Late at night, someone asks ChatGPT or Google: "Who's a good divorce lawyer near me who handles custody?" The answer comes back in a few sentences, with a few firm names in it.
AEOptim checks what AI assistants like ChatGPT and Google's AI tell people in your city about family law firms, and whether yours is named. AEOptim is a Web Everything company.
- Free AI Check$0
- Search & Ask Workup$450one time
- Answer Kit$350one time
- AEOptim Visibilityfrom $350a month
The most private search a person runs
People often look into divorce before they've told anyone. An AI assistant feels private in a way your front desk doesn't, so the first questions often go there.
AI assistants answer in sentences with a name or two, not a page of ten links. A firm on page one of Google can still go unnamed.
Both spouses ask, and so do their parents. A firm with calm, factual pages can get named whichever house is asking.
The client's questions
Custody, support, divorce: what people ask on each branch
Choose a branch. These are examples of what people ask, not quotes from anyone's chat.
Asked of an AI assistant
Custody
"How is custody decided? Will I lose time with my kids?"
Asked of an AI assistant
Support
"How is child support calculated, and will I have to pay alimony?"
Asked of an AI assistant
Divorce
"How does divorce work here, and how long will it take?"
Check your own site
What AI needs to read before it names a family law practice
AI tools repeat what they find. Before one names your firm, it needs these facts, stated the same way on your website, your Google Business Profile and directories like Avvo. Check your site against the list.
- The matters you take, by name. Divorce, custody and parenting time, child and spousal support, property division, protective orders. Say what you don't take, too.
- Where you practice. The states where your attorneys are licensed, and the counties you appear in.
- Your consultation terms. Free or paid, the fee, how long it runs, in person or by video, and how to ask for one after hours.
- How you charge. Retainer, hourly rate, and whether you offer a flat fee for an uncontested divorce. A range is fine when the number depends on the case.
- The routes you offer. Court, mediation, collaborative divorce. An honest answer to "Do I need a lawyer at all?" belongs here too.
- The process, step by step, and what courts generally weigh on custody and support. Never a prediction.
- Who your attorneys are. Names, bar admissions, years in practice, languages. Any certification, with the certifying body named.
- Your address, phone and hours, written the same way everywhere, and who calls back after someone reaches out.
Client vocabulary
Terms your clients type before they ever call
When your pages use these words the way people do, AI can match the question to your firm.
- Contested vs. uncontested
- Whether the two of you agree on terms. The biggest driver of cost and time.
- Legal custody
- Who makes the big decisions: school, medical care, religion.
- Physical custody
- Where the children live.
- Parenting time
- The schedule itself. What most people still call visitation.
- Child support guidelines
- The state formula most support amounts start from.
- Community property
- In some states, most property earned during the marriage belongs to both spouses equally. Whether yours is one changes the math.
- Collaborative divorce
- Each spouse keeps a lawyer, and everyone agrees in writing to try to settle.
Near me
Every city gets its own answer
Ask for a divorce lawyer near you in Plano, then in Pasadena (two example cities), and you get two different answers. Each is built from what AI can read about the firms in that city. Google's AI answers link to their sources, and they pull from what your site and your listings say.
Twenty years of referrals don't show up unless they're written down somewhere AI can read. Nobody can promise to get you named, and you should doubt anyone who does.
What a clear site does
How your website helps AI help them
When your site is clear, an AI assistant can find your firm when someone asks about custody in your county, repeat your facts correctly, and tell them whether you're likely a fit before they call.
That last part helps your intake. If your site states your consultation fee and retainer, AI can say so up front. Some people won't call. The ones who do already know what the first meeting costs.
No AI tool has a booking deal with family law firms today. Restaurant reservations work in ChatGPT, Copilot and Perplexity, and Google's AI Mode adds hotels. Lawyers aren't on that list. The last step still runs through your site and your phone: a consultation request form that asks what your intake person needs, and a number that gets answered or returned.
If your fee page is out of date, that's what AI repeats.
Platform facts last checked September 26, 2026.
What we won't do
The lines we don't cross in family law
We don't call you a "specialist" unless your certifying body is named, and we follow your state bar's advertising rules. Those rules vary by state, and Florida, New York and Texas add their own.
- No promised outcomes, and no "best" or "top" claims. Custody and support pages describe what courts generally weigh. They never predict a ruling.
- No client stories, case details or client names. We don't repost reviews that mention the facts of a case.
- We work only from what your firm publishes about itself. We never connect to your case management or client files.
- A protective order page should tell someone in danger to call 911 before anything else.
- Nothing goes live under your name until you approve it.
The path, with prices
What the check shows, and what comes next
$0
Free AI Check
One live AI engine (Perplexity, which searches the web as it answers), one question someone facing divorce would ask, in your city. You see the answer as it came back, names included. About two minutes. No card.
$450, one time
Search & Ask Workup
Five engines, Google AI Overviews, ChatGPT, Perplexity, Gemini and Claude, plus live Google search data: what people search, how often, where you rank, who's ahead. A fix list in order, yours to hand to your web person or your ads freelancer. +$100 per extra location, up to five.
$350, one time
Answer Kit
Your homepage and up to six practice-area pages. Answers to the questions people ask, drafted only from what your pages already say. You approve every answer. Facts about your services, not legal advice.
from $350 a month
AEOptim Visibility
Monitor ($350 a month) re-asks your questions on all five engines, several runs each, and tells you plainly whether a change is real. Standard ($950 a month) and Pro ($1,450 a month) add an AI assistant briefed on your firm that drafts pages and posts for your approval. Change or stop any month.
If you'd rather have it done for you: Web Everything. AEOptim shows you what AI says about you. Web Everything does the work to change it.
Owner questions
FAQ
Do people really ask AI about divorce?
Some do, but there's no reliable count for legal questions yet, so we won't quote one. The free check shows you what an AI assistant says when someone in your city asks.
My clients come from referrals. Why would I bother?
A referred client who looks you up may ask an AI assistant instead of Google. What it says should match what the referral told them.
Is this the same as the SEO or Google Ads I already pay for?
Related, but different. Rankings feed AI answers, so that work still helps. Keep your ads. If you want them handled, Web Everything's Search & Ads runs Google Ads, including Local Services Ads for law firms, from $450 a month. The fee depends on your ad budget.
How does a small firm show up next to the big ad spenders?
AI builds its answer from what it can read about the firms in your city: your site, your listings, directories. A small firm whose pages explain custody factors and retainers plainly gives it something to repeat. We can't promise that's enough in your city. The check shows who's named there today.
Will this bring me consults from people who can actually pay?
We can't promise who calls. When your consultation fee and retainer are on your site, AI can repeat them, so callers have already seen them. The check won't show you cost per signed case. It shows whether you're named, and who's named instead.
Can AI schedule a consultation with my firm?
Not through a booking deal; no AI assistant has one with law firms today. A clear site sends people to your request form and your phone with the facts already in hand.
Will any of this get me in trouble with the bar?
It's built to stay inside your bar rules, and you approve every word. Rules vary by state, so check with your own compliance reviewer.
We handle sensitive matters. Is any client information involved?
We work only from what your firm publishes about itself. We never connect to your case management or client files, and we don't use client stories, case examples or names.
This page is general information about AI visibility for family law firms. It is not legal advice, nothing here creates an attorney-client relationship, and no case outcome, ranking, or citation is promised or guaranteed.
Start here
Hear the answer for yourself
We don't guarantee rankings or AI mentions. Nobody honestly can. The free AI Check shows you what one AI engine says in your city today. About two minutes. No card.
Questions first? Call us at 313-395-8171, or write to human@aeoptim.com.