For orthopedic groups
The knee that finally gave out gets typed into ChatGPT, Gemini or Perplexity before anyone calls your front desk. What comes back is a short list of practice names. AEOptim shows an orthopedic group whether its name is one of them, and what to fix if it isn't.
The Free AI Check asks one question a patient would ask, in your city, and shows the answer as it came back. About two minutes. Nothing to pay, no call.
For decades, orthopedic patients came through the primary care doctor, the ER or the team trainer. Many of those doctors now work for the hospital. Meanwhile a weekend athlete, or a parent holding an MRI report nobody has explained, asks an AI tool directly: do I need surgery for a torn meniscus?
The answer names practices. Even a referred patient often looks up the name they were handed before they call.
The patient's questions
Orthopedic questions arrive sorted by body part. Tap a joint.
"Can a torn rotator cuff heal without surgery?" "Why does my shoulder only hurt at night?"
The AI explains partial and full tears, often in the phrasing of a practice that wrote it up clearly.
"Do I need surgery for a herniated disc, or will it settle down?" "When is back pain serious?"
Most disc problems settle without an operation. A spine page that says so plainly, and says when surgery makes sense, gives the AI something to repeat.
"How do I know it's finally time for a hip replacement?" "How soon can you walk after one?"
Hip patients count what they've given up: stairs, golf, sleep.
"Do I need surgery for a torn meniscus?" "Partial or total knee replacement: what's the difference?"
Each answer has room for only a few names.
It sits under every knee, hip, shoulder and spine question.
Most treatment plans start here. "Can physical therapy fix a torn rotator cuff, or am I wasting months?" "How long does a cortisone shot last?" The practice that explains honestly when this works, and when it only postpones the decision, is the one patients remember later.
When the answer is surgery, the questions get concrete: what happens, what insurance covers, how long until work and sport. Plain answers to these are the easiest to publish, and most sites still don't have them.
Day one: "Will I really be up and walking the same day?" Week two: "When can I drive?" Week six: "Is a desk job okay yet, and what about the commute?" Month three: "Stairs, the dog's walk, nine holes?" A recovery page that answers each stage gives the AI your timeline to repeat, not someone else's.
Check your own site
Run your group's site against this list. The AI builds its answer from your pages and listings, and it guesses where they're silent.
Near me
Orthopedic questions are local by default: near me, takes my insurance, can see me before the season ends. The short list changes by metro, sometimes by suburb, so we measure one market at a time.
We don't promise your group will be named, in any metro. We show you the answers word for word and give you a fix list in order.
BrightEdge healthcare data through December 2025 found that Google still shows the map and local listings on "near me" searches for doctors. Your Business Profile has to be right.
Patient vocabulary
The joint and injury terms patients type.
Every term here is a patient question, and a spot on your site where your group can answer it. That's where the Answer Kit begins.
What a clear site does
Given clear facts, an AI assistant can do four things for someone with a bad knee or a sore shoulder.
It matches your group to the question: a knee replacement, a sports injury, a back that won't settle, your side of town. Google says there's no special file or code for its AI answers. Joint-by-joint pages and accurate listings are what get read.
An engine repeats your site as it finds it, outdated plan list and all. A 2026 rater8 survey found that 66% of patients who used AI to research providers had seen wrong details, including insurance. No AI tool checks whether a patient's plan covers a replacement.
Does this group take workers' comp? Does it do outpatient knee replacement? Can it see a torn ACL this week? The AI's yes has to come from your site.
Gemini users can, since August 2026, make appointments with Zocdoc-listed doctors without leaving the app. If your group is on Zocdoc, ask them whether your listing shows up there. Everywhere else, the patient still ends up at your phone or your website, where a scheduling request form catches the evening question your portal makes hard to ask.
What we won't do
It's built to stay inside your state medical board's rules, and you approve every word. Rules vary by state, so check with your own compliance reviewer. We don't guarantee rankings or AI mentions. Nobody honestly can.
The path, with prices
AEOptim shows you what AI says about you. Web Everything does the work to change it. Each step stands alone.
$0
One live AI engine (Perplexity), one patient question, in your city, and the answer as it came back. About two minutes, no card. No login, nothing to interpret.
$450, one time
Your patients' questions asked on Google AI Overviews, ChatGPT, Perplexity, Gemini and Claude, plus live Google search data: what people search, where you rank, who's ahead. A fix list in order. The report is yours to hand to anyone, including your marketing coordinator.
$350, one time
Your homepage plus up to six procedure pages. Answers drafted using only what your pages already say. You approve every answer.
from $350 a month
Your questions re-asked every month on all five engines, several runs each, with a plain verdict on whether a change is real. Groups with more than one office or service line can measure up to three on Visibility Pro. Change or stop any month.
If your site, Google Business Profile and directories disagree on your surgeons, offices, hours or plans, fix that first: Listings Cleanup puts one accurate record on your site, then corrects every directory that matters to match.
If you'd rather have it done for you: Web Everything.
Owner questions
The referral is rarely the last thing a patient reads. Many look up the name they were handed, and patients who skip the referral start with the question itself. In a Gallup Panel study for the West Health-Gallup Center on Healthcare in America (5,660 U.S. adults, October to December 2025), one in four had used an AI tool for health information or advice in the past 30 days. The free check shows what one of those answers says in your city.
Ranking is one test, and being named is another. An AI engine answers with a handful of names in a sentence, and a group on page one of Google can still be left out of it. The free check shows where your group lands.
Often, by being clearer. The AI works from what it can read about each group, and a hospital's marketing budget doesn't change what your pages say. A group that states its surgeons, procedures, plans and workers' comp policy plainly hands the AI more to use.
AEOptim measures whether AI names your group, and how that changes month to month. It doesn't count consults. If you want marketing reported in new patients, that's Web Everything's Search & Ads, with one monthly report counted in new business.
It works alongside her. The Workup report is yours to hand to anyone, and the Answer Kit comes with a placement guide your coordinator or web company can follow. Web Everything can install it if you'd rather, price on inquiry.
It's built to stay inside your state medical board's rules, and you approve every word. Rules vary by state, so check with your own compliance reviewer. AEOptim never handles patient records, and we sign a BAA whenever our work touches PHI.
Nobody can promise that, and you should doubt anyone who does. One run can name you and the next can skip you, so the monthly measure repeats each question several times before calling a change real.
This page is informational only and is not medical advice. AEOptim shows how AI engines represent your practice, and helps you improve it. It does not guarantee rankings, citations, patient volume, or any specific outcome.
Start here
Run the free check with your city and see whether your group is named. The whole thing takes about two minutes, no card.
The other specialty pages start from the medical practices page.