Law firmsBankruptcy lawyers
AI visibility for consumer bankruptcy firms
A garnishment on a Tuesday paycheck. A foreclosure letter, finally opened. That night the person holding it asks ChatGPT or Google's AI whether they qualify for Chapter 7, and who can help. The answer comes back with a few firm names in it.
AEOptim checks what AI assistants tell people in your city about bankruptcy firms, and whether yours is named. AEOptim is a Web Everything company.
- Free AI Check$0
- Search & Ask Workup$450one time
- Answer Kit$350one time
- AEOptim Visibilityfrom $350a month
Some questions are easier to ask a machine
Most people in debt don't want to say "bankruptcy" to a receptionist or a coworker. An AI assistant doesn't react, and it's up at midnight when the notices get reread. So the first questions go there: do I qualify, do I keep the house, what does it cost when the whole problem is money.
An assistant doesn't hand back ten blue links. It answers in a sentence or two with a firm's name in it, and a firm that ranks on page one for "bankruptcy lawyer" can still be left out of that sentence.
The client's questions
Chapter 7 or Chapter 13: what people ask first
Choose a chapter. The questions are examples of what people ask, not quotes from real chats.
Which chapter fits is a lawyer's call, case by case.
Chapter 7
"Do I qualify for Chapter 7, or do I make too much?"
eligibility
"Will I lose my house or my car if I file?"
what you keep
"What debts get wiped out, and what debts stay?"
the discharge
Chapter 13
"Can Chapter 13 stop a foreclosure so I can catch up on the house?"
the house
"How does a Chapter 13 repayment plan work?"
the process
"Can I afford a lawyer for Chapter 13?"
the fee
Asked either way, usually first
"Can filing stop the garnishment on Friday's paycheck?"
Check your own site
What AI needs to read before it names a bankruptcy practice
An assistant repeats whatever it can find about a firm. Before it names yours, these facts need to read the same on your website, your Google Business Profile and directories like Avvo. Hold your site up to each one.
- The chapters you file, by name. Chapter 7, Chapter 13, and Chapter 11 or small business cases if you take them. Name the ones you send elsewhere.
- Where you file. The federal district your cases go to, the counties you cover, and where your offices are.
- The first meeting. Free or paid, how long, in person or by video, and what to bring: pay stubs, tax returns, a list of debts.
- Your fees, in plain numbers. Your Chapter 7 fee or range, how Chapter 13 fees are paid, the court filing fee listed separately, and any payment plan or zero-down option you offer.
- The steps, in order. Credit counseling, filing and the automatic stay, the 341 meeting, discharge, with honest time ranges.
- What people usually keep, under your state's exemptions, as general rules. Never a promise about one person's house or car.
- Who files your cases. Names, bar admissions, years filing, languages. If an attorney is board certified in consumer bankruptcy, say so with the certifying body named, and say how many cases the firm has filed. Those are checkable facts AI can repeat.
- Address, phone and office hours, identical on every listing, plus who returns a call from someone behind on the mortgage.
Client vocabulary
The words your clients pick up the week they need you
Put them on your pages in the sense people mean, and AI can connect a debtor's question to your firm.
- Means test
- The income math that decides whether Chapter 7 is on the table. Often what people type before anything else.
- Automatic stay
- Filing stops most garnishments, foreclosures, repossessions and collection calls while the case goes on.
- 341 meeting
- The meeting with the trustee every filer attends. A short meeting people dread for weeks.
- Discharge
- The legal word for wiped out. The point of a consumer case.
- Exemptions
- The state-law list of what a filer keeps. It answers the rumor about losing everything.
- Chapter 7 vs. Chapter 13
- A few months to wipe out debt, or a three-to-five-year plan to catch up on a house or car.
- Reaffirmation
- Agreeing to keep paying a debt, usually to keep the property attached to it.
- Credit counseling course
- The short course required before filing, often taken online.
Near me
Exemptions change at the state line
What someone keeps depends on where they live, because exemptions are state law. Ask for a bankruptcy lawyer near you in one city, then another, and you get two different answers, each built from what AI can read about the firms there. Google's AI Overviews list the sources they drew from, and your own site and listings can be among them.
That favors the local firm that files the cases. A national debt-relief company can't write about your state's exemptions the way you can. But twenty years of clean filings don't show up unless they're written down somewhere AI can read.
No one can promise your firm gets named. Be wary of any vendor who does.
What a clear site does
How your website helps AI help them
When your site is clear, an AI assistant can find your firm when someone asks about Chapter 7 in your county, repeat your facts correctly, and tell them whether you're likely a fit before they call.
Fees matter most here. If your site states your fee, the filing fee and your payment plan, AI can say so up front. The people who call already know what to expect.
Today, no AI assistant has a booking deal with bankruptcy firms. ChatGPT, Copilot and Perplexity can reserve a restaurant table. Nothing like that exists for lawyers. So the last step is still yours: a request form that asks what your intake person needs to screen a filer, and a phone that gets answered or called back.
If your listed Chapter 7 fee is last year's number, AI repeats last year's number.
Platform facts last checked September 26, 2026.
What we won't do
The lines we don't cross in bankruptcy
The word "specialist" appears only next to a named certifying body, and your state bar's advertising rules apply to every page. Each state writes its own, with extra requirements in Florida, New York and Texas.
- Federal law treats a consumer bankruptcy firm as a debt relief agency and requires its ads to say so (11 U.S.C. 528). That statement is your firm's obligation. It stays in your copy wherever you've placed it, and nothing we draft removes or rewords it.
- No promised discharge, and no promise that someone keeps a house or a car. Exemption pages describe your state's general rules.
- No claim that filing wipes out every debt. Your pages should say which debts usually survive.
- No "best" or "top" claims, no client stories, and no reviews that mention someone's debts.
- Our source is what your firm has already published. Your case management and client files stay closed to us.
- Nothing goes live under your name until you approve it.
The path, with prices
What the check shows, and what comes next
$0
Free AI Check
One live AI engine (Perplexity, which searches the web as it answers), one question someone in debt would ask, in your city. You see the answer as it came back, names included. About two minutes. No card.
$450, one time
Search & Ask Workup
Five engines, Google AI Overviews, ChatGPT, Perplexity, Gemini and Claude, plus live Google search data: what people search, how often, where you rank, who's ahead. A fix list in order, yours to hand to your web person or your ads freelancer. +$100 per extra location, up to five.
$350, one time
Answer Kit
Your homepage and up to six practice-area pages. Answers to the questions people ask, drafted only from what your pages already say. You approve every answer. Facts about your services, not legal advice.
from $350 a month
AEOptim Visibility
Monitor ($350 a month) re-asks your questions on all five engines, several runs each, and tells you plainly whether a change is real. Standard ($950 a month) and Pro ($1,450 a month) add an AI assistant briefed on your firm that drafts pages and posts for your approval. Change or stop any month.
If you'd rather have it done for you: Web Everything. AEOptim shows you what AI says about you. Web Everything does the work to change it.
Owner questions
FAQ
People in debt are embarrassed. Do they really ask AI about bankruptcy?
Some do. Nobody has a reliable count for legal questions yet, and we won't make one up. The free check lets you see what one AI assistant tells a person in your city who asks.
We already rank on Google for bankruptcy. Is this separate work?
It's related. Your rankings feed what AI says, so that work keeps paying off. If you want your ads handled, Web Everything's Search & Ads runs Google Ads, including Local Services Ads for law firms, from $450 a month. The fee depends on your ad budget.
How do I compete with the national debt-relief companies and the zero-down shops?
The answer is built from what AI can read about the firms near the person asking. A local firm can publish what a national company can't: your state's exemptions, your district, your real fees. Whether that's enough in your district, nobody can promise. The check tells you which firms are named in your city now.
Will this bring me cases I can sign?
Nobody can promise who calls. When your fees are on your site, AI can repeat them, so callers have seen the number before they dial. The check doesn't measure cost per signed case. It shows whether your firm is named, and which firms are named in its place.
Can someone ask AI to set up a consultation with us?
Not yet. No assistant has a booking deal with a law firm. A clear site gets people to your form and your phone already knowing your fee.
Could this cause a problem with the bar or the debt relief agency rules?
It's built to stay inside your bar rules, and you approve every word. Your debt relief agency statement stays where you've placed it. Rules vary by state, so check with your own compliance reviewer.
Do you need access to our client files or petitions?
The work draws only on what your firm has published. We don't connect to your case management or client files, and we don't use client stories or names.
This page is general information about AI visibility for law firms, not legal advice, and it creates no attorney-client relationship. No case outcome, discharge, ranking, or citation is promised. Bankruptcy has real long-term consequences that deserve a real lawyer's counsel.
Start here
See what AI says about your city
We don't guarantee rankings or AI mentions. Nobody honestly can. The free AI Check shows what one AI engine tells a person in debt in your city today. About two minutes. No card.
Questions first? Call us at 313-395-8171, or write to human@aeoptim.com.