The law.
Community property in nine states, equitable distribution in the rest. A firm that explains its own state's rules plainly gives AI local facts almost nobody else publishes.
For divorce financial planners, CDFA practices and advisors who take on divorce work
AI visibility for divorce financial planners
When someone facing a divorce asks AI "who can look at this settlement without taking a side?", does it say your firm's name?
AEOptim shows you, word for word, what ChatGPT, Gemini, Claude, Perplexity and Google's AI say about your practice to someone facing a divorce, and which firm they name instead. The Free AI Check asks one AI tool one question a client would ask, in your city. About two minutes. You won't need a card or take a sales call, and nothing goes out under your name.
The pathEach step stands alone.
- Free AI Check$0
- Search & Ask Workup$450one time
- Answer Kit$350one time
- AEOptim Visibilityfrom $350a month
The client's questions
The questions people ask in private
- "Do I get half of his 401(k)?" · Asked of AI before it's asked of a person
- "Should I keep the house in the divorce?" · The biggest settlement question, asked before the first meeting
- "How do I protect my finances during a divorce?" · Asked early, often before an attorney is hired
- "What financial mistakes do people make in a divorce?" · The question behind most settlement regrets
- "What does a divorce financial advisor actually do?" · The question that ends with a short list of firms
Often the spouse who never ran the money now has to divide it. The questions are private, so they go to a chat window first, often before anyone has hired an attorney. The five below are examples we wrote, not anyone's real case.
The reply is a paragraph, and a firm or two gets named in it. Nobody scrolls a list of links, so a practice that ranks well for "divorce financial planner" can still be left out of the paragraph. In many cities the answer names a directory, a national article, or nobody local.
What's on the settlement table
Open them one at a time.
The house
Should I keep the house, or is that the mistake everyone warns me about?
What it meansUsually the biggest thing the couple owns. The real question is whether one income can carry it after the decree.
What your site can publishA calm page on keeping or selling, trade-offs stated plainly. Few firms have one.
the strategy question
The retirement accounts
How is a 401(k) split in a divorce, and what is a QDRO?
What it meansWorkplace plans are divided by court order, and the order of steps decides whether the split costs tax.
What your site can publishA plain QDRO page uses the exact words people type.
the process question
Support
How does alimony work now, and is it taxed?
What it meansThe federal tax treatment changed for agreements signed since 2019, and older pages online still get it wrong.
What your site can publishA current page with a date on it.
the tax question
The full list
How do we divide things fairly when I don't even know what we have?
What it meansOne spouse often ran the money. The other needs everything owned and owed on one list before fairness can be discussed.
What your site can publishA page on how you build that list, and what a lifestyle analysis shows.
the service question
The debts
Who is responsible for the debts after a divorce?
What it meansThe mortgage, the cards, the car loans. Creditors aren't bound by the decree, which surprises most people.
What your site can publishA short page on dividing debt, for a question people are embarrassed to ask out loud.
the strategy question
The plan after
Will I actually be okay?
What it meansEvery settlement question is this one underneath. Ten- and twenty-year projections turn it into a number.
What your site can publishThis is where the search ends: "divorce financial analyst near me."
the getting-started question
Check your own site
What AI needs to read before it names a divorce financial planner
Read your own site against these points. Whatever it leaves out, AI fills from a directory or another firm's page, or leaves you out.
- That divorce is your work, stated as its own page. A line in a list of services gives AI nothing to match "divorce financial planner" to.
- Your role. Whether you work for one spouse, as a neutral for both, or alongside a mediator or a collaborative team. People weigh this before they call anyone.
- How you're paid, and what it costs. Flat project fee, hourly, or ongoing planning after the decree, in the words your compliance approves. "Fees vary" sends AI to someone else's page.
- What you actually do. The marital estate list, lifestyle analysis, settlement projections, QDRO coordination, the plan after.
- Who you work with. Matrimonial attorneys, mediators, CPAs. And a plain line that you don't give legal advice.
- Where you work. Your state, since the law changes at the state line, and whether you meet by video.
- Your credentials, in your firm's approved words. CDFA, CFP, fee-only, fiduciary are claims your firm makes, so they appear only as your compliance has cleared them.
- A link to your filings. Form ADV Part 2 or BrokerCheck, for the spouse who checks first.
- How someone starts. The first call, whether it's free, what to bring.
- One version of the facts. Site says CDFA, directory says general planner: AI has to pick one. Match your site, Google Business Profile and listings.
Near me
The answer changes at the state line
Divorce money is local twice: the law differs by state, and the "near me" answer depends on what AI can find in your city.
The Free AI Check asks in your city and shows where you're named, where another firm is, and where the answer is blank.
The name.
"CDFA near me" is answered from local evidence. If there's little to read, the answer is thin. Your pages are that evidence.
Client vocabulary
Divorce money terms, in plain English
Define these on your site and AI can quote you, not a national article.
- CDFA
- Certified Divorce Financial Analyst, a credential from the Institute for Divorce Financial Analysts for the money side of a divorce.
- QDRO
- The court order that divides a workplace retirement plan. Said "quadro."
- Marital vs. separate property
- What's on the table to divide, and what never was.
- Equitable distribution vs. community property
- Fair but not always equal in most states; roughly half in the nine community property states.
- Spousal support
- Alimony: the amount, the length, and a federal tax treatment that changed for agreements signed since 2019.
- Lifestyle analysis
- What the marriage actually spent, which anchors what comes next.
- Settlement projection
- How a proposed split holds up over ten and twenty years.
- Mediation and collaborative divorce
- Two ways to settle out of court: at a table with a neutral guiding the numbers, or with both sides committing in writing to settle.
- Post-decree planning
- The rebuild after the decree.
What a clear site does
How your website helps AI help them
A clear divorce page lets an AI assistant do four things for someone who is scared about money:
Find you
for the question asked, in your state or your city.
Get your details right.
An assistant passes along what your pages say. An old flat-fee amount on the site becomes the amount it quotes.
Tell someone whether you're a fit.
Say whether you work as a neutral, which states you serve, and whether you take cases before an attorney is hired, and AI can answer that before anyone calls.
Hand them your number.
No AI assistant has a booking deal with financial advisors today. It can pass along your phone number or scheduling link, and the person calls from there. A plain first-consultation page with a short request form makes that call easy to place.
Google has said its AI answers need no special files or code. Plain pages and correct listings are what count.
What we won't do
The lines we don't cross, for divorce work
Everything we draft for a registered advisor follows the SEC Marketing Rule. A client's words carry the disclosures the rule requires, and no performance claim goes up before compliance reviews it.
- No chasing. No ads that follow people around the internet, no countdowns, no fear language. People reading about divorce are having a hard month.
- How it works, not what to do. Pages explain how QDROs, support and property division work in general. Case specifics stay in your meetings, and legal questions stay with the attorney.
- We don't write "best," "top-rated" or "expert" about your firm, and we don't add "CDFA," "fiduciary" or "fee-only" where your compliance hasn't approved it.
- Broker-dealer affiliated? Under FINRA Rule 2210 a registered principal signs off on retail communications before use, and your pages wait for that sign-off. Regulatory Notice 26-14 would change that review, but it is only proposed; today's rule still governs.
- Your case files stay closed to us. AEOptim never touches your CRM, financial affidavits or client records; it reads only your public site and listings.
- A paper trail for compliance. In AEOptim Visibility each draft sits in a review queue, dated with what was written, what changed and who approved it. A CCO or an outside compliance consultant can use it the same way.
- You approve every page before your name goes on it.
- No one can honestly promise what an AI engine says, and we don't.
The path, with prices
What the check shows, and what comes next
$0
Free AI Check
One live AI engine (Perplexity), one client question, in your city. The answer as it came back, names included. About two minutes. No card.
$450, one time
Search & Ask Workup
Five AI engines: Google AI Overviews, ChatGPT, Perplexity, Gemini and Claude. Plus live Google search data: what people in your market search for and who ranks ahead of you. A fix list, in order, and the report is yours to hand to anyone.
$350, one time
Answer Kit
Your homepage and up to six service pages. Answers to the questions divorcing clients ask, drafted only from what your pages already say. Facts about your services, not advice. You approve every answer.
from $350 a month
AEOptim Visibility
Your questions re-asked monthly on all five engines, several runs each, with a plain verdict on whether a change is real. Higher plans add an AI assistant that drafts work for your approval. Change or stop any month.
If AI has your firm's details wrong across directories, Web Everything's Listings Cleanup fixes the record at the source.
If you'd rather have it done for you: Web Everything.
Owner questions
FAQ
Do people really ask AI about the money side of divorce?
Some do, because it's hard to ask anywhere else. A chat window is private and open at two in the morning. Run the free check to read the answer a spouse in your city gets.
Most of our clients come from matrimonial attorneys. Why would this matter?
Referrals still come first. But a referred client often looks your name up with AI before calling, and some people ask AI before they've hired an attorney at all. A clear description backs up the referrals you have and reaches people your referrers never meet.
Can AI explain that we work as a neutral, and how we charge?
Only if your site spells it out, since AI passes along what it reads. Your role, your fee model and your credentials are your firm's claims, so we use them only in wording your compliance has approved.
Will this stay inside SEC and FINRA rules?
That's the design, and no word goes up without your approval. State rules differ, so your own compliance reviewer has the last say. Most of what we draft is plain fact: your role, your fees, your services, your first meeting.
The person searching is going through a divorce. Is this kind of marketing respectful?
That concern shapes the work. No ads that chase people, no urgency, no fear. Plain answers to the questions they already ask, on your own site.
When will AI start naming our practice?
There's no honest date to give, and a vendor who names one is guessing. What we can show is today's answer and whether it moves from month to month.
Where do we start?
Put your city into the Free AI Check. Two minutes, and nothing in it asks you to market like a salesperson or bend an ethics rule.
This page is general information about AI visibility for advisory firms. It is not investment, tax, or legal advice, and nothing here promises a ranking, a citation, client growth, or any specific outcome.
Start here
See what AI says when someone in your city asks who can help with the money side of a divorce.
Want to talk it through first? We take calls at 313-395-8171, and human@aeoptim.com reaches us too.
Last updated September 26, 2026. AEOptim, a Web Everything company.