The prices, on the page, at eleven at night.

Five ways to work with us. The first four have their price on the page. The free check tells you whether AI names you today. The $399 The Answer Kit makes your pages quotable. The Foundation, $1,495, makes the record around your practice agree with itself. Visibility Management, from $1,995 a month, keeps it measured. And AEO Standard Certified audits the whole thing and proves it, scoped to your practice on a call. Nothing is a prerequisite for anything else.

Start where you are

Which of these sounds like your practice?

Pick the sentence that fits. You get the honest recommendation, including the times the honest recommendation is to spend nothing.

Start here · free
The AI Visibility Check

We put the question your future clients ask to a live AI engine and show you the answer word for word, including who gets named instead of you. No card, no call, no sequence. It is one engine, one question, one day, and we say so on the page, because it is a sample rather than a verdict. Most owners have never seen this, and the conversation afterward is a different conversation.

Run the check
Probably the Kit · $399 one time
The Answer Kit

Engines quote content that is already shaped like an answer. If your service pages read like brochures, there is nothing for an engine to lift. The Kit reads your site, builds the questions your clients actually ask, answers them from your own published content, and hands you paste-ready FAQ schema for your homepage and up to six service pages. Where your site cannot support an answer, it says so and drafts copy for your approval instead of inventing facts.

See the Kit
Probably the Foundation · $1,495 fixed
The Foundation

Old address on one directory, a former partner's name on another, three versions of the same bio. Engines cross-check all of it, find the disagreement, and hedge. The Foundation builds one canonical record and makes every surface the engines read agree with it, then hands you a before and after map at 30 days. $2,995 if you want up to three named practitioners built out too, which matters more than owners expect in fields where trust decides everything.

See the Foundation
Visibility Management · from $1,995 a month
Polled monthly, month to month

Your contracted questions polled across six engines on repeated runs, the work that moves those numbers done, and one plain-English report that says what changed and what did not. Usually the Foundation comes first so the record is not fighting you, and it is priced separately so you are never paying a retainer for one-time work. If your record is already clean, we will say so and skip it.

See Visibility Management
The whole ladder

Five rungs. You can get off at any of them.

Each rung is complete on its own. There is no version of this where you have to buy the next thing for the last thing to work.

Free
The AI Visibility Check

For any owner who wants to know where they stand before spending a dollar.

What you get
  • One live AI engine asked the question your clients ask
  • The answer returned word for word, not our summary of it
  • Who gets named in your market if you do not
  • A plain read of what the result points at

Not included: it is one engine, one question, one day. That is a sample and we will not dress it up as a score. No card, no call, no sales sequence.

$399 one time
The Answer Kit

For a practice whose pages do not yet contain anything an engine would quote.

What you get
  • Your homepage plus up to six service pages
  • The real questions clients ask, per page
  • Answers grounded only in your published content
  • Paste-ready FAQPage schema for each set
  • A branded report showing where each block goes
  • Delivered within the hour, typically

Not included: we do not install it for you, though most owners finish the pasting in an afternoon. No subscription attached and nothing expires.

Where most practices start paying
$1,495 fixed price
The Foundation · $2,995 with named practitioners

For a practice whose record across the web disagrees with itself, which is most of them.

What you get
  • The full presence inventory and conflict list
  • Your Entity Home, built and verified on your site
  • The corroboration pass across the surfaces your engines read
  • Bing and retrievability repair
  • The review read with correction paths
  • The before and after map at 30 days
  • At $2,995: verified records and schema for up to three named practitioners

Not included: no monthly fee follows this, ever. Some directories charge their own premium listing fees; we tell you which before you decide, and we do not mark them up.

From $1,995 per month
Visibility Management

For a practice that wants the number watched and the work done every month.

What you get
  • Your frozen question set polled across six engines on repeated runs
  • Entity and directory upkeep as the record drifts
  • Answer content built or refreshed each month
  • One plain-English report: what changed, what did not, what is next
  • Higher tiers at $3,995 and from $7,995 add queries, locations, review monitoring, and market exclusivity

Month to month, no lock-in, no setup fee if the Foundation is already in place. You own every page, profile, and report the day it ships, and you keep all of it if you leave.

Scoped on a call
AEO Standard Certified

For a practice that wants it audited against the Standard, done, and proven, with a badge to show for it.

What you get
  • A full audit against all 49 requirements of the AEO Standard, every part scored
  • The gap report, numbered to the Standard, yours to keep either way
  • Done-for-you implementation across every gap we find
  • The certificate, the public registry listing, and the badge for your site
  • One practice per specialty, per market; re-checked every twelve months

The one rung that ends in outside proof. The Standard itself stays free to read and adopt on your own; this is the audited, done-for-you version. Re-certification is included while you are on Visibility Management.

True at every rung

The terms do not change with the invoice.

You own the work

Every page, profile, and report belongs to you the day it ships, and it keeps working if you stop paying us.

No lock-in

Projects finish. Management runs month to month. Nobody signs a twelve-month term to work with us.

The price is the price

No setup fees, no surprise line items, no quoting off what your practice looks like it can afford.

Built for your rules

Everything we publish for you is factual and verifiable, because that is what your board or bar allows and what engines trust.

The other half of a price

What you are not buying.

A price is only honest next to its exclusions. These are ours, and they are the same on a call as they are here.

Not included in any price
  • Website design or hosting. We work on the site you have. If it needs rebuilding, we will say so and point you at someone.
  • Paid advertising. No Google Ads, no social, no media buying. Different discipline, different vendor.
  • Directory subscription fees. A few directories charge for a premium listing. We tell you which, what it costs, and whether it is worth it. We never mark it up.
  • Review-collection software. We read what your reviews are teaching AI to say. We do not sell you a tool to gather more.
  • Photography, video, press releases. None of it is what moves an AI answer for a local practice.
  • Legal, medical, or investment advice. We work on your visibility. Your professional judgment stays yours.

If a job needs something we do not sell, you will hear that from us early rather than as a change order.

What we will not do at any price
  • Guarantee a citation or a ranking. Nobody controls which sources an engine picks. The guarantee is the clearest mark of a vendor to walk away from.
  • Buy placements or links. Paid inclusion is advertising, engines increasingly read it as advertising, and in regulated fields it can put your license in the conversation.
  • Claim we can get you into training data. Nobody outside a model lab can do that. What we influence is what engines retrieve when someone asks.
  • Run scarcity or countdown pressure. No expiring quotes. The one exclusivity we do run is real: one client per specialty per market at Practice Plus and above.
  • Write superlatives into your record. Best, top-rated, number one. Your board would object and engines discount it anyway.
  • Take both sides of a street. If we already work for your competitor in your market at Plus or above, we will tell you rather than take the money.

The full argument for each of these lives on the why-us page, and the measurement method is published at the AEOptim standard.

Questions about the money

Asked before, answered plainly.

Do I have to start at the bottom and work up?
No. Nothing here is a prerequisite for anything else, and the ladder is not a funnel you get pushed along. Most owners start with the free check because it costs nothing and it tells you which gap is actually costing you. If the check says your record is clean and your pages already answer well, we will tell you to keep your money.
Is there a setup fee or a contract?
No setup fee, and no term contract. The Kit and the Foundation are fixed-fee projects that are finished when they are finished. Visibility Management is month to month: you stop at the end of any month and you keep everything we built. If the Foundation is already in place, management starts with no setup charge.
What is not included in any of these prices?
Website design and hosting. Paid advertising of any kind, including Google Ads and social. Third-party directory subscriptions or premium listing fees, which some directories charge and we will tell you about before you decide. Review-collection software. Photography and video. Press releases. If a job needs something we do not sell, we say so and point you at who does it.
Why is the Foundation a fixed price when everyone else quotes a retainer?
Because it is a project, not a subscription. The record around your practice is either consistent or it is not, and once it is fixed it mostly stays fixed. Charging a monthly fee for one-time work is how this industry usually prices it, and we think it is the wrong shape. Fixed price, delivered, done.
Can I buy the measurement without the work?
Not today. The polling runs as part of Visibility Management, because a number nobody acts on is an expensive newsletter. The free check is the standalone sample: one live engine, one question, the answer word for word. If a measurement-only product ever makes sense we will publish its price the same way we publish these.
We have several locations or several partners. How does that price?
The Foundation covers one practice record; the $2,995 tier adds up to three named practitioners. Beyond that, multi-location practices and firm networks price at the Group tier of Visibility Management, from $7,995 a month, scoped on a call and priced in writing before anything starts. Still month to month.
What happens if the work does not move the numbers?
You read it from us first. The monthly report shows the rate per engine whether it went up, sideways, or down, with what we changed and what we are changing next. We do not guarantee citations, because nobody controls which sources an engine picks. What you can hold us to is the work, the measurement, and month-to-month terms that let you leave.
Will these prices change?
Probably, eventually, as the work does. What will not change is that they stay on this page rather than living inside a proposal. If you are already a client and a price moves, your price does not move for the work already agreed, and we tell you before a renewal rather than after.

Spend nothing until you have seen the answer.

The free check asks a live engine the question your clients ask. If it comes back with your name all over it, we will be the first to tell you to keep your money.

Run your free check

Rather work out the scope on a call? Book twenty minutes.