If you or someone you know is in crisis, call or text 988 or call 911, or go to the nearest emergency room. 988 is the Suicide and Crisis Lifeline.

Mental healthTherapists

AI visibility for therapists

AEOptim shows therapy practice owners what AI tools tell people who ask for a therapist in your area, and helps you correct what they get wrong.

Someone near you asks: "Who's a therapist near me who takes my insurance and has openings?" ChatGPT, Gemini or Google's AI answers in a few sentences and names a few practices. Is yours one of them? Does it have your panels right?

Run the free AI Check About two minutes. No card, no call.
The pathEach step stands alone.
  1. Free AI Check$0
  2. Search & Ask Workup$450one time
  3. Answer Kit$350one time
  4. AEOptim Visibilityfrom $350a month

Stage by stage

The questions people ask before they call

People ask several questions before they call. Safety comes first.

Crisis and safety: the question that never waits

"I don't feel safe right now. What do I do?"

This one is different, and it is handled differently. Every draft is written to route a person in crisis to immediate help first.

If you or someone you know is in crisis, call or text 988 or call 911, or go to the nearest emergency room. 988 is the Suicide and Crisis Lifeline.

Only after that routing does any content explain that a practice offers ongoing outpatient therapy, never emergency care. Every mental-health Answer Kit carries the 988 line, and every draft is written to send anyone in crisis to 988 or 911 first. You check each one before it goes up.

Is this worth seeing someone about?

"I haven't slept well in months. Should I talk to someone?"

The assistant gives general guidance, then names practices whose pages it has read.

What kind of therapy fits

"What does CBT actually involve?"

A practice that explains its approaches in plain words is the one the answer points to.

Cost and insurance

"Who takes my insurance, and what if they're out of network?"

For many people this decides whether the search goes on.

Who can I see, and how soon

"Who near me is taking new clients?"

Here the answer turns into names. An AI answer is a few sentences with a few practices in it, not ten links, so a practice on Google's first page can still go unnamed.

The fact checklist

What AI needs to read before it names a therapy practice

An assistant can only repeat what it finds. Check your site, your Psychology Today profile and your Google Business Profile against this list. All three should match.

  • Who you see. Adults, teens, couples, families.
  • What you work with. The concerns you actually take on.
  • How you work. CBT, EMDR, DBT or couples work, each in one plain sentence, and which clinicians offer it.
  • Your clinicians. Name, license (LCSW, LPC, LMFT, PsyD) and state. Take down people who have left. Their old directory profiles often stay up.
  • Insurance and fees. Your panels by plan name, Medicaid if you take it, your self-pay rate, sliding scale, superbills.
  • Openings. Taking new clients, or a waitlist, with a date on it.
  • Telehealth. Which states.
  • What you don't do. Medication, inpatient care, emergency care, whatever your intake coordinator says no to every week.
  • How to start. The scheduling request, and what the first session is like.
  • Crisis routing. The 988 notice on every page that touches distress.

Local by nature

Where your town changes the answer

  • Example: Chicago, IL
  • Example: Austin, TX
  • Example: Oak Park, IL
  • Your market

Assistants answer market by market. Telehealth widens the map, but licensure sets its edges, so even the online answer is state by state.

Say someone in Oak Park asks for a trauma therapist who takes their plan. Ask the same thing in Austin and different names come back. Nobody can promise which names appear, and you should doubt anyone who does. We ask your market's real questions and show you the answers word for word.

Client vocabulary

Terms your clients use

Superbill
The receipt an out-of-network client sends their insurer. Many need it explained.
Out-of-network
What it means, and what therapy will really cost without coverage.
Sliding scale
A reduced fee that can make therapy possible without coverage.
LCSW, LPC, LMFT
The letters after a clinician's name, which people ask AI to decode.
Therapist vs psychiatrist
Talk therapy or medication. If you don't prescribe, say so.
Confidentiality
The is-this-private question most new clients carry, and its real limits.
Taking new clients
The fact that decides who gets contacted, and one assistants often have wrong.

The Answer Kit drafts answers to questions like these from your own pages.

What a clear site does

How your website helps AI help them

When your site states your facts plainly, an assistant can do four things for the person asking.

  1. Find you,

    when your concerns, approaches and town match the question.

  2. Repeat your facts correctly:

    panels, self-pay rate, telehealth states, openings. AI tools repeat what they find. If your insurance list is out of date, that's what they repeat.

  3. Say whether you're a fit,

    including when you aren't: no medication, not their plan, not their state. That's a call your intake coordinator doesn't have to take.

  4. Help them schedule,

    by pointing them to your scheduling request. Your office reads it and decides.

No assistant today checks whether someone's insurance covers your sessions. It can only repeat what your site says.

If your site can't say these things yet, Web Everything builds websites for practices. We don't place ad pixels on pages that collect client information, and we sign a BAA whenever our work touches PHI.

See Web Everything's Websites

In this field

The lines we don't cross, in this field

Every piece of content we build is written to route crisis and self-harm intent to 988, by call or text, and to 911 or the nearest emergency room, and to state plainly that the practice is not emergency care. Being named in AI answers in this field carries a duty of care, and we build to it without exception.

  • No testimonials. We never ask for, collect or publish client testimonials, and a review plan for your practice never solicits them. Your board limits them.
  • Nothing identifiable. No client's story, and no composite close to one.
  • No outcome promises. Nothing that promises recovery, and no superlatives next to your name.
  • Public facts only. AEOptim works from your public website, public listings and what you tell it. It never connects to your EHR, the client portal or client files.
  • You approve every word. Nothing goes live under your name until you approve it.

You don't need to be a marketer for this, and you don't cross an ethics line.

What you get back

What the check shows, and what comes next

The Free AI Check puts one question to one live AI engine (Perplexity), in your city, and shows you the answer as it came back, names included. No login, nothing to interpret.

Example question

"Who is a good therapist near me who takes my insurance and is accepting new clients?"

Named, or not.Whether your practice's name is in the answer.
Who is named instead.The other practices it names.
What it says about you.Wrong panels or openings show up here.

A sample layout. One engine, one question, one day: the Workup goes further.

  1. $0

    Free AI Check

    One question, one engine, your city. About two minutes.

  2. $450, one time

    Search & Ask Workup

    Your clients' questions on Google AI Overviews, ChatGPT, Perplexity, Gemini and Claude, plus what people in your market search for on Google. A fix list in order. The report is yours to hand to anyone.

  3. $350, one time

    Answer Kit

    Answers for your homepage and up to six service pages, drafted only from what your pages already say. You approve every answer.

    See the Answer Kit

  4. from $350 a month

    AEOptim Visibility

    Your questions re-asked monthly on all five engines, several runs each, with a plain verdict on whether a change is real. Change or stop any month.

    See AEOptim Visibility

If you'd rather have it done for you: Web Everything.

We don't guarantee rankings or AI mentions. Nobody honestly can.

No hidden retainers. The check comes first because it tells us both whether there's anything worth buying.

Run the free AI Check See the Workup

Questions

FAQ

Will my board be fine with this?

It's built to stay inside your licensing board's advertising rules, and you approve every word. Rules vary by state, so check with your own compliance reviewer.

How does AEOptim handle someone who reaches my content while in crisis?

Responsibly, and as a first priority. Any content touching distress is written to route a person in crisis to immediate help before anything else: if you or someone you know is in crisis, call or text 988 or call 911, or go to the nearest emergency room. 988 is the Suicide and Crisis Lifeline. Your practice is presented as ongoing outpatient therapy, never as a substitute for emergency care. Every mental-health Answer Kit carries the 988 line, and every draft is written to send anyone in crisis to 988 or 911 first. You check each one before it goes up.

Does AEOptim see client records or track visitors to my site?

AEOptim reads only public information about your practice and what you tell it. It never connects to your EHR, the portal or client files. The Answer Kit adds question-and-answer code to your pages, not tracking code.

Our waitlist is full. Why would we care what AI says?

The wrong-fit calls still come. If your site says which plans you take, that you don't prescribe and whether you have openings, an assistant can say so before anyone calls.

Can AI tell people whether we take their insurance?

It can repeat what your site says about panels, self-pay and superbills. It can't check anyone's coverage.

How long before anything changes?

Assistants pick up changes to your pages and listings on their own schedule, and nobody can promise a date. The monthly measure shows you when a change is real.

This page is informational only and is not therapy, psychological, or medical advice, and it does not create a therapist-client relationship. AEOptim shows how AI engines represent your practice, and helps you improve it. It does not diagnose or treat. It does not guarantee any clinical outcome, and no improvement, recovery, or result is promised. Content AEOptim helps you publish is general, drafted by AI only from what your own pages say, and approved by you (or your clinician) before it's published. It is never built from any identifiable client's story, per HIPAA and state-board advertising ethics. If you or someone you know is in crisis, call or text 988 or call 911, or go to the nearest emergency room. 988 is the Suicide and Crisis Lifeline. Therapy is not a substitute for emergency care.

Start here

Find out what AI says about your practice.

One AI engine, one question your clients ask, in your city, and the answer as it came back. About two minutes. No card, no call.

Run the free AI Check

Or see every field we cover on the mental health page

AEOptim, a Web Everything company. AEOptim shows you what AI says about you. Web Everything does the work to change it.

Free AI Check

About two minutes. No card, no call.

Public information only. We don't sell your address.

Step 1 of 3

What kind of practice?

Your field and specialty go into the question a client would ask.

Your field