Personal injury
Do I have a case, and what does it cost me, asked while the insurer is already calling.
Law firms
AI visibility for law firms
AEOptim shows law firm owners what AI tools tell people who describe a legal problem in your area, and helps you correct what they get wrong.
Someone in your county asks ChatGPT, Gemini or Google's AI: "My workers' comp claim was denied. What do I do now?" The answer explains the next step and names a few firms. Is yours one of them, with your practice areas and fees right?
Run the free AI Check
About two minutes. No card, no call.
The pathEach step stands alone.
- Free AI Check$0
- Search & Ask Workup$450one time
- Answer Kit$350one time
- AEOptim Visibilityfrom $350a month
Before the call
What people ask AI before they call a lawyer
Hardly anyone starts by searching for a lawyer. They describe what happened, often late at night:
- "Do I even have a case, and what does a contingency fee actually cost me?"
- "Should I sign this severance?"
- "Do I qualify for Chapter 7, and will I lose my house if I file?"
- "How is custody decided in a divorce?"
The AI answers the legal question first, then names a few firms. By the time that person types "lawyer near me," they already have a short list they didn't build. An AI answer is a few sentences, not ten links, so a firm on Google's first page can still go unnamed.
2:40 a.m.
"What happens at an arraignment, and do I need a lawyer for a first DUI?"
Check your own site
What AI needs from a law firm
AI tools repeat what they find. Each practice-area page has its own list; this is the part they share. Check your site, your Google Business Profile and directories like Avvo against it.
- The matters you take, by name, and the ones you refer out.
- Which side you represent, when it isn't obvious: employees or employers, injured workers or insurers, buyer or seller.
- Where you practice. The states where your attorneys are licensed, the counties and courts you appear in, and where your offices are.
- Your consultation terms. Free or paid, how long it runs, by phone, video or in person, and what to bring.
- How you charge. Contingency, flat fee, retainer or hourly, with a range where you can give one and the disclosures your state requires.
- The process, step by step, with timelines as ranges, never promises.
- Who your attorneys are. Names, bar admissions, years in practice, languages. Any certification, with the certifying body named.
- Your address, phone and hours, written the same way everywhere, and who calls back after someone reaches out. When your listings disagree, AI guesses. Web Everything's Listings Cleanup corrects them.
Find your practice area
Family law
Custody, support and property, researched privately before anyone calls.
Criminal defense and DUI
The most urgent search there is, often in the middle of the night.
Estate planning
Will or trust, and what a plan costs. Slow, careful research.
Elder law
Medicaid, the look-back and the house, usually asked by an adult child.
Bankruptcy
Chapter 7 or 13, and what people keep, against national debt-relief ads.
Immigration
Eligibility first, often in a second language.
Employment law
Before signing a severance, or after a termination.
Real estate law
Whether a buyer needs an attorney, which depends on the state.
Workers' compensation
The denial letter is when the search starts.
What a clear site does
How your website helps AI help them
When your site states your facts plainly, an AI assistant can find your firm for the problem described, repeat your practice areas and fees correctly, and tell someone whether you're likely a fit before they call. The callers who come that way already know the basics. If your fees page is out of date, that's what AI repeats.
No AI assistant has a booking deal with law firms today. ChatGPT, Copilot and Perplexity can make restaurant reservations; law firms aren't on that list. The last step still runs through your site and your phone: a consultation request form that asks what your intake team needs, and a number that gets answered or returned first thing.
Bar rules
The rules we work inside
Every state regulates attorney advertising, and the recurring themes are consistent: no promised or implied outcomes, no unverifiable superlatives, no comparison you cannot substantiate, and no material that invites a reader to rely on it as advice. So we do not write any of that. What we publish about your firm is factual and checkable: your practice areas, your process, your fee structure, your admissions and offices, your people. Every client-facing answer is framed as general information that creates no attorney-client relationship, because that is both what your bar expects and what an honest answer looks like. In our view, the compliant version of this work and the effective version are the same work. AI engines are built to weigh verifiable facts and to discount promotional adjectives, so the copy your bar would flag is also the copy the engine ignores.
We don't call you a "specialist" unless your certifying body is named, and we follow your state bar's advertising rules. Florida, New York and Texas add their own.
No settlement amounts, verdicts or case results, and no client stories.
AEOptim works only from what your firm publishes and what you tell it. It never connects to your case management or client files.
Nothing goes live under your name until you approve it.
We don't guarantee rankings or AI mentions. Nobody honestly can.
The path, with prices
What the check shows, and what comes next
-
$0
Free AI Check
One question a client would ask, put to one live AI engine (Perplexity) in your market. You see the answer as it came back, names included. About two minutes.
-
$450one time
Search & Ask Workup
Your clients' questions on Google AI Overviews, ChatGPT, Perplexity, Gemini and Claude, plus what people in your market search for on Google. A fix list in order. The report is yours to hand to anyone.
-
$350one time
Answer Kit
Answers for your homepage and up to six practice-area pages, drafted only from what your pages already say. You approve every answer.
-
from $350a month
AEOptim Visibility
Your questions re-asked monthly on all five engines, several runs each, with a plain verdict on whether a change is real. Change or stop any month.
If you'd rather have it done for you: Web Everything.
Owner questions
FAQ
Does this conflict with my state bar's advertising rules?
The rules are the reason the method looks the way it does. We publish only what is factual and verifiable: your practice areas, your process, your fee structure, your admissions, your offices. No promised outcomes. No superlatives next to your firm name. Client-facing answers are written as general information that creates no attorney-client relationship. Your own bar's requirements govern, and we build to them with your review. Rules vary by state, so check with your own compliance reviewer.
Do people really ask AI which lawyer to hire?
They ask about the problem first, which leads to the same place. Someone holding a severance packet asks whether to sign it. The AI answers, and often names firms.
We already pay for a directory profile. Is this the same thing?
It's a different layer. A directory profile puts you on someone else's page, and the AI may name the directory instead of you. This work makes your own site worth naming, and makes your listings agree. Keep the profile if it brings calls.
Can AI schedule consultations with my firm?
Not through a booking deal; no AI assistant has one with law firms today. It can send someone to your consultation request form or your phone number, and some AI agents can now fill in that form for the person.
Does the answer change by city?
Constantly. The same AI can name different firms one county over, so we measure in your market, not in general.
AEOptim handles visibility and structured content. Nothing on this page is legal advice, and no case result, ranking, or citation is promised. Your own jurisdiction's rules govern your advertising, and your firm reviews everything before it goes live.
See what AI tells people in your city.
One AI engine, one question your clients ask, in your city, and the answer as it came back. About two minutes. No card, no call.
Run the free AI CheckRather talk it through? Call us at 313-395-8171, or write to human@aeoptim.com.
AEOptim, a Web Everything company. AEOptim shows you what AI says about you. Web Everything does the work to change it.