MedicalFertility clinics

AI visibility for fertility and IVF clinics

People now ask ChatGPT, Gemini or Perplexity which fertility clinic to trust, what IVF costs and how to compare clinics, and the answer comes back with a few clinic names in it. AEOptim shows a fertility clinic whether its name is one of them, and what to fix if it isn't.

The Free AI Check asks one question a hopeful patient would ask, in your city, and shows you the answer as it came back. About two minutes, no card, no sales call.

The pathEach step stands alone.
  1. Free AI Check$0
  2. Search & Ask Workup$450one time
  3. Answer Kit$350one time
  4. AEOptim Visibilityfrom $350a month

The patient's questions

The questions come long before the first call

People research a fertility clinic hard, often at night, often before they've told anyone. A chat window feels easier than the phone, and the answer gives them two or three clinic names instead of ten links.

The question changes at each stage. Tap each one.

Asked of an AI tool

The first consult

"What happens at a first fertility consultation, and how soon can we get in?"

A clinic that publishes its wait time, what the first visit covers and what to bring gives the AI something concrete to repeat.

Asked of an AI tool

The workup

"What does my AMH level mean, and what tests will we both need?"

This is where the new words arrive. A clinic that explains test results calmly and plainly is the one the AI can quote.

Asked of an AI tool

Egg retrieval

"Is egg retrieval painful, and how much time off work will I need?"

Practical questions. Clear logistics on your site are what the AI can pass along. Anything you leave out, it fills from somewhere else.

Asked of an AI tool

The transfer

"What improves the chances an embryo transfer works?"

Hope sits on this day, so the answer has to be careful. Plain explanations, no promises.

Asked of an AI tool

The two-week wait

"How do people get through the two-week wait?"

Nobody should be selling anything here. A clinic that publishes something steady for this stretch gets remembered for it.

Questions from our fertility research, in patients' words. Treatment decisions belong to patients and their physicians.

Check your own site

What AI needs to read before it names a fertility clinic

People comparing clinics ask about cost, doctors and who you treat, and the AI answers from your site and listings. Go line by line. Anything your site doesn't say, the AI skips or borrows from another clinic.

Who you are

  • Every physician by name, with MD or DO, and each one's training in reproductive endocrinology and infertility (REI), with the certifying board named only when they hold it
  • Each office's address, phone and hours, and which ones do monitoring, retrieval and transfer

What you offer, and who you see

  • The treatments you offer, by name: IUI, IVF, egg freezing, embryo freezing, donor egg or sperm, gestational carrier cycles, genetic testing of embryos
  • The conditions you treat, including male-factor infertility
  • Who you welcome, said plainly: same-sex couples, single parents by choice, people freezing eggs on their own timeline

Cost and coverage

  • What a cycle costs, what's included and what isn't (medications, testing, storage), or at least a range you're willing to publish
  • The insurance plans you're in network with, written the way they appear on a patient's card, and whether you work with employer fertility benefit programs
  • Financing, payment plans or multi-cycle packages, if you offer them

Outcomes, if you publish them

  • Where your numbers come from, named (your SART or CDC report), the period they cover, and a plain line that rates depend on the patient, including age and diagnosis

Getting in

  • Whether you're taking new patients, and roughly how long the wait for a first consult is
  • Whether a first consult can happen by video, and how to request one

The same facts everywhere

  • Name, address, phone, hours, physicians and plans matching across your site, your Google Business Profile, Healthgrades and your insurers' lists

Near me

The names change city by city

Fertility patients travel further than most, but the question still starts local: fertility clinic near me, answered for wherever the person asking is. Ask the same question in Denver and in Durham, for example, and the AI names different clinics. A clinic with a strong reputation can still be missing from its own city's answer.

We don't promise that AI will name your clinic. We measure what it says in your city, give you a fix list in order, and show you over time what actually moved.

Patient vocabulary

The words patients learn fast

Patients pick these up in the first month.

IVF
eggs fertilized in the lab and transferred as embryos, the treatment every other option gets compared to
IUI
the simpler, lower-cost starting point many patients ask about first
AMH
the blood test patients read like a verdict, though it's only part of the picture
Egg freezing
saving eggs for later, and the question behind "should I do this now or wait"
Egg retrieval
the short procedure at the center of an IVF cycle
FET
a frozen embryo transfer, which patients ask about next to a fresh one
PGT-A
genetic testing of embryos, weighed by nearly every IVF patient
The two-week wait
the stretch between the transfer and the pregnancy test

What a clear site does

How your website helps AI help someone choosing a clinic

When your site states your facts clearly, an AI assistant can do four things for someone looking for a clinic.

  1. Find you.

    It matches your clinic to the question: IVF, egg freezing, donor cycles, your area. Google says no special files or code are needed to appear in its AI answers. Clear treatment and cost pages, plus accurate listings, do that job.

  2. Repeat your facts.

    A clinic that changes networks or prices and forgets the website gets repeated wrong. In rater8's 2026 survey, nearly half of patients had used AI to look up providers, and 66% of those users had met wrong details, including insurance. No AI tool checks a patient's fertility benefits for them.

  3. Tell them whether your clinic fits.

    Do you see single women? Do you take my plan? Can the first consult be by video? No yes on your site means no yes in the answer.

  4. Help them schedule.

    Since August 2026, doctors listed on Zocdoc can be booked from inside the Gemini app. If your clinic is on Zocdoc, ask them whether your listing shows up there. Everywhere else, the patient still ends up at your phone or your website, where a consult request form catches the person who finally decides at 11 p.m.

Web Everything builds clinic websites this way: facts stated once, cost and treatment answers on their own pages, a consult request form, and pages built to WCAG 2.1 AA.

See Web Everything's Websites

What we won't do

The lines we don't cross in fertility care

  • No success rates without their source. If you want rates on your site, they come from the report you already file, named on the page, with a plain line that results depend on the patient. We don't write our own numbers, and we don't compare your rates with another clinic's.
  • No pressure. No countdown language about age, no "act now".
  • No patient information, no tracking on patient pages. AEOptim reads only what's public and what you tell it, and never connects to your EHR or patient records. We don't place ad pixels on pages that collect patient information, and we sign a BAA whenever our work touches PHI.
  • No borrowed stories. We don't write testimonials, and we don't publish patient photos, baby photos or stories without the patient's written permission.
  • Accessibility. The HHS accessibility deadline for most practices that take Medicaid or Medicare Part A is May 11, 2027 (May 10, 2028 if you have fewer than 15 employees). The standard it uses is WCAG 2.1 AA. Many fertility patients pay out of pocket, so ask your counsel whether the rule covers your clinic.
  • Your approval first. Nothing goes live under your name until you approve it. You own your site, domain, accounts and listings.

It's built to stay inside your medical board's rules and the advertising guidance your clinic follows, and you approve every word. Rules vary by state, so check with your own compliance reviewer. We don't guarantee rankings or AI mentions. Nobody honestly can.

The path, with prices

What the check shows, and what comes next

AEOptim shows you what AI says about you. Web Everything does the work to change it. Each step stands alone.

  1. $0

    Free AI Check

    One live AI engine (Perplexity), one patient question, in your city, and the answer as it came back. About two minutes, no card. No login, nothing to interpret.

  2. $450, one time

    Search & Ask Workup

    Your patients' questions asked on Google AI Overviews, ChatGPT, Perplexity, Gemini and Claude, plus live Google search data: what people search, where you rank, who's ahead. A fix list in order. The report is yours to hand to anyone.

  3. $350, one time

    Answer Kit

    Your homepage plus up to six service pages, such as IVF, egg freezing and costs. Answers drafted using only what your pages already say. You approve every answer.

  4. from $350 a month

    AEOptim Visibility

    Your questions re-asked every month on all five engines, several runs each, with a plain verdict on whether a change is real. Change or stop any month.

Listings Cleanup, from Web Everything

If your site, Google Business Profile and directories disagree on your address, physicians or plans, fix that first: Listings Cleanup puts one accurate record on your site, then corrects every directory that matters to match.

See Listings Cleanup

If you'd rather have it done for you: Web Everything.

Owner questions

FAQ

Do fertility patients really ask AI which clinic to see?

Many patients do. Nearly half the U.S. adults in rater8's 2026 survey had used AI tools to look into providers. Run the free check to read one of those answers for your city.

Will AI get our success rates right?

It can only repeat what it can read, and not always carefully. If you publish rates, name the source (your SART or CDC report), give the period, and say plainly that results depend on the patient. Nobody can promise how an AI tool will describe them.

Can AI answer cost questions about IVF for us?

Only if your site does. Say what a cycle includes, what it doesn't, and what financing exists, and the AI has something accurate to pass along. Say nothing, and it guesses or names someone else.

Our clinic ranks well on Google. Does AI change that?

It's a good start, not the whole picture. An AI engine answers with a couple of clinic names in a paragraph, and a clinic on page one of Google can be missing from that paragraph. The free check shows which way it goes for you.

Is this within the advertising rules we follow, and HIPAA?

It's built to stay inside your medical board's rules, and you approve every word. Rules vary by state, so check with your own compliance reviewer. AEOptim never connects to patient records, and our work touching PHI is covered by a signed BAA.

When will AI start naming our clinic?

Nobody can tell you when, and you should be skeptical of anyone who does. Because answers vary between runs, the monthly measure asks each question several times before counting a change.

This page is informational only and is not medical advice. AEOptim shows how AI engines represent your practice, and helps you improve it. It does not guarantee rankings, citations, patient volume, treatment success, or any specific outcome.

Start here

See whether AI names your clinic.

Run the free check and see what the answer says when someone in your city asks who to trust with this. Allow about two minutes. No card, no follow-up call.

Questions first? Call us at 313-395-8171, or write to human@aeoptim.com.

For other fields of medicine, start at the medical practices page.

Free AI Check

About two minutes. No card, no call.

Public information only. We don't sell your address.

Step 1 of 3

What kind of practice?

Your field and specialty go into the question a client would ask.

Your field