The crisis: before any program's name
"He is in withdrawal that scares me, or talking about ending it. What do I do right now?"
This one is different, and it is not a marketing moment. The right answer is not any program's name. It is call or text 988, the Suicide and Crisis Lifeline, or call 911, or go to the nearest emergency room. Every mental-health Answer Kit carries the 988 line, and every draft is written to send anyone in crisis to 988 or 911 first. You check each one before it goes up.