If someone is in danger right now, this page is not the place. Call or text 988, the Suicide and Crisis Lifeline, or call 911, or go to the nearest emergency room. A treatment program, yours or anyone's, is not emergency care. Everything below is written for program owners, for the ordinary hours when a person or a family is searching, comparing, and deciding.

Mental healthAddiction Treatment

AI visibility for addiction treatment programs

AEOptim shows addiction treatment program owners what AI tools tell people who ask where to get help for drinking or drugs, and helps you correct what they get wrong.

Often it's a spouse or a parent, late at night: "Is there a licensed outpatient program near me that takes our insurance?" ChatGPT, Gemini or Google's AI answers in a few sentences and names a few programs. Is your program on that list? Does it have your services and your insurance right?

Run the free AI Check About two minutes. No card, no call.
The pathEach step stands alone.
  1. Free AI Check$0
  2. Search & Ask Workup$450one time
  3. Answer Kit$350one time
  4. AEOptim Visibilityfrom $350a month

Stage by stage

The questions families ask before they call

Some families skip the ads, type the whole story into an AI tool and ask who is real. Each of these can be asked before anyone calls. The crisis question comes ahead of all of them.

The crisis: before any program's name

"He is in withdrawal that scares me, or talking about ending it. What do I do right now?"

This one is different, and it is not a marketing moment. The right answer is not any program's name. It is call or text 988, the Suicide and Crisis Lifeline, or call 911, or go to the nearest emergency room. Every mental-health Answer Kit carries the 988 line, and every draft is written to send anyone in crisis to 988 or 911 first. You check each one before it goes up.

The treatment

"What is Suboxone, and does medication-assisted treatment actually work?"

The assistant explains it from whatever clear description it can read, often a program's own page.

What it will cost

"Can he get treatment our insurance covers, or a sliding scale we can afford?"

The most fear-loaded question in this field, asked by people already afraid of being scammed.

The comparison

"Does she need residential rehab, or can she keep her job and do an outpatient program?"

Outpatient or residential, medication or counseling, a licensed local program or the ads. The assistant hands over a short list here.

The first call

"Who near me is legitimate, licensed, and able to see him this week?"

This is where programs get named, and where directories and call centers compete for the same few lines. A program on Google's first page can still be left out of a reply that names only two or three.

The fact checklist

What AI needs to read before it names a treatment program

An AI tool has only your published pages and listings to go on. Check your website, your Google Business Profile and the directories you're listed on against this list. All of them should match.

  • Levels of care. Outpatient, IOP, partial hospitalization, residential, detox. Say which you offer and which you refer out.
  • What you treat. Alcohol, opioids, other substances, and co-occurring mental health conditions if you treat them.
  • Medications. Whether you offer MAT, and which medications, in plain words.
  • License and accreditation. Your state license, and any accreditation or certification you hold, with the body named.
  • Who runs it. Your medical director and clinical staff, with their credentials. Remove anyone who has moved on.
  • Insurance and cost. Your plans by name, Medicaid if you take it, self-pay, sliding scale.
  • Admission. How soon someone can be seen, what intake involves, your hours, and a phone number that rings at your program.
  • Confidentiality. A plain line, in your words, on how your program protects records under 42 CFR Part 2 and HIPAA, and what family members can be told without consent.
  • Crisis routing. The 988 notice on every page that touches distress or withdrawal.

Local by nature

Where your town changes the answer

  • Example: Spartanburg, SC
  • Example: Thousand Oaks, CA
  • Your town

Assistants answer town by town. Say a parent in Spartanburg asks for an outpatient program that takes their plan. Ask the same thing in Thousand Oaks and different names come back, and they may not be local programs at all. Nobody can say ahead of time which programs will appear, and a promise that yours will is a red flag. We ask your town's real questions and show you the answers word for word.

Client vocabulary

Terms families use

MAT, medication-assisted treatment
Medication plus counseling, usually the first thing families ask AI to explain.
Suboxone
The buprenorphine medication people ask about by brand name, usually with "does it actually work."
Vivitrol and naltrexone
The monthly injection and the daily tablet families weigh against Suboxone.
IOP, intensive outpatient program
Treatment several days a week while living at home. Many families don't know it exists.
Medical detox
Supervised withdrawal care, which many outpatient programs refer out. Say which you do.
Outpatient vs residential
Keep-your-life treatment or going away. The first comparison most families make.
Sliding scale
Fees adjusted to income, the detail that decides whether a family calls at all.
42 CFR Part 2
The federal confidentiality rule for substance use treatment records, and the reason careful programs publish no client stories.

The Answer Kit drafts answers to questions like these from your own pages, with the 988 line on the kit.

What a clear site does

How your website helps AI help them

When your program's facts are stated plainly, an assistant can do four things for the family asking.

  1. Find you,

    when your levels of care, the substances you treat and your town match the question.

  2. Repeat your facts correctly:

    plans, sliding scale, MAT, how soon someone can be seen. AI tools repeat what they find. If your insurance list is out of date, that's what they repeat.

  3. Say whether you're a fit,

    including when you aren't: no on-site detox, not residential, not their plan. That's a call your admissions line doesn't have to take.

  4. Help them reach you,

    by pointing them to your admissions phone number or request form. Your intake staff screens and decides.

No assistant today confirms anyone's coverage for treatment. It passes along what your site says.

If your site can't say these things yet, Web Everything builds websites for treatment programs. We don't place ad pixels on pages that collect patient information, and we sign a BAA whenever our work touches PHI.

See Web Everything's Websites

In this field

The lines we don't cross, in this field

Every page we help you publish is written to carry the 988 and 911 notice, plainly. Every mental-health Answer Kit carries the 988 line, and every draft is written to send anyone in crisis to 988 or 911 first, before anything about your program. You check each one before it goes up. Visibility in this field has to be responsible before it is anything else.

  • No client stories, ever. We never ask for, collect or publish testimonials, reviews or recovery stories from people in treatment, and no review plan for your program solicits them. 42 CFR Part 2 governs how your program handles substance use treatment records, and nothing we write comes from a record or a patient.
  • No outcome claims. No success rates, no promised sobriety or recovery. What treatment involves, what it costs, and who provides it.
  • No leads, no brokering. We don't sell leads, route calls or trade in admissions. Everything we build lives on your own site, and you own it.
  • Nothing from your records. AEOptim sees what the public sees, plus what you tell it. It never connects to your EHR or patient records.
  • You sign off first. Nothing goes live under your name until you approve it.

You don't have to be a marketer, and nothing here goes near patient brokering or a board rule.

What you get back

What the check shows, and what comes next

The Free AI Check puts one question to one live AI engine (Perplexity), in your town, and shows you the answer as it came back, names included. No login, nothing to interpret.

Example question

"Is there a legitimate outpatient program near me that takes my insurance?"

Named, or not.Whether your program's name is in the answer.
Who is named instead.The programs, directories or call centers it names.
What it says about you.Wrong services, insurance or licensure show up here.

A sample layout. One engine, one question, one day: the Workup goes further.

  1. $0

    Free AI Check

    One question, one engine, your town. About two minutes.

  2. $450, one time

    Search & Ask Workup

    Families' questions on Google AI Overviews, ChatGPT, Perplexity, Gemini and Claude, plus what people in your area search for on Google. A fix list in order. The report is yours to hand to anyone.

  3. $350, one time

    Answer Kit

    Answers for your homepage and up to six service pages, drafted only from what your pages already say, with the 988 line on the kit. You approve every answer.

  4. from $350 a month

    AEOptim Visibility

    Your questions re-asked monthly on all five engines, several runs each, with a plain verdict on whether a change is real. Change or stop any month.

If you'd rather have it done for you: Web Everything.

We don't guarantee rankings or AI mentions. Nobody honestly can.

No lead contracts, no hidden retainers, nothing that trades in how patients reach you. The check comes first because it tells us both whether there's anything worth buying.

Questions

FAQ

Will my licensing board and state regulators be fine with this?

It's built to stay inside your licensing board's and your state's advertising rules, and you approve every word. Rules vary by state, so check with your own compliance reviewer.

Will AI describe my program's treatment approach when someone asks about MAT or outpatient rehab?

Only if your approach is explained on the open web in a form AI can read. When a person asks an AI engine about medication-assisted treatment, Suboxone, Vivitrol, counseling, or an intensive outpatient program, it answers from what it finds published. The Answer Kit drafts those answers for your own site from what your pages already say, with no outcome claims, so AI has something accurate to repeat. The Free AI Check shows what one engine says today. This is general information, not medical advice.

How does AEOptim handle someone in crisis who reaches my content through AI?

Safety comes first, and every mental-health Answer Kit carries a clear crisis notice. If you or someone you know is in crisis or thinking about self-harm, call or text 988, the Suicide and Crisis Lifeline, or call 911, or go to the nearest emergency room. A treatment program is not a substitute for emergency care. Every draft is written to send anyone in crisis to 988 or 911 first, and you check each one before it goes up.

Does AEOptim see patient records or track visitors to my site?

AEOptim reads only public information about your program and what you tell it. It never connects to your EHR or patient records. The code the Answer Kit adds is question-and-answer code, with no tracking in it.

Who answers if I have questions?

A person does. Call us at 313-395-8171 or write to human@aeoptim.com.

This page is informational only and is not therapy or medical advice, and it does not create a treatment relationship. AEOptim shows how AI engines represent your program, and helps you improve it. It does not diagnose or treat. It does not guarantee sobriety, recovery, admissions, rankings, or any specific outcome. If you or someone you know is in crisis or thinking about self-harm, call or text 988, the Suicide and Crisis Lifeline, or call 911, or go to the nearest emergency room. A treatment program is not a substitute for emergency care.

Start here

Find out what AI says about your program.

One AI engine, one question families ask, in your town, and the answer as it came back. About two minutes. No card, no call.

Or see every field we cover on the mental health page

AEOptim, a Web Everything company. AEOptim shows you what AI says about you. Web Everything does the work to change it.

Free AI Check

About two minutes. No card, no call.

Public information only. We don't sell your address.

Step 1 of 3

What kind of practice?

Your field and specialty go into the question a client would ask.

Your field