If you or someone you know is in crisis or thinking about self-harm: call or text 988, the Suicide and Crisis Lifeline, or call 911, or go to the nearest emergency room.

Mental healthAnxiety and Depression Therapists

AI visibility for anxiety and depression therapists

AEOptim shows anxiety and depression practices what AI tools tell people who ask for help near you, and helps you correct what they get wrong.

Someone who hasn't slept properly in weeks asks: "Who near me treats anxiety, takes my insurance and is taking new clients?" ChatGPT, Gemini or Google's AI replies with a short paragraph and two or three practice names. Is your practice in it? Does it have your panels and openings right?

Run the free AI Check About two minutes. No card, no call.
The pathEach step stands alone.
  1. Free AI Check$0
  2. Search & Ask Workup$450one time
  3. Answer Kit$350one time
  4. AEOptim Visibilityfrom $350a month

Stage by stage

The questions people ask before a first appointment

Each of these gets typed into an AI tool before anyone calls. The safety question sits at the top.

Crisis and safety: the question that outranks every other

"I'm scared of what I might do tonight. Where do I turn?"

The one moment where the right answer is never a practice's page. It is 988, call or text, or 911, or the nearest emergency room. Every piece of content AEOptim drafts for this field is written to carry that path, because a therapy practice is not emergency care, and the trustworthy answer says so plainly. Every mental-health Answer Kit carries the 988 line, and every draft is written to send anyone in crisis to 988 or 911 first. You check each one before it goes up.

Symptom: the worry, the racing heart, the heavy mood

"Why do I feel anxious for no reason, and why can't I sleep?"

Most searches start here. The assistant explains what might be going on and names practices whose pages it has read.

Approach: what kind of therapy, and whether it fits

"What is CBT, and does it help with anxiety?"

If your site explains your approaches in plain words, the answer can describe your work correctly. Where your site is silent, it borrows someone else's page.

What to expect: the first session, and whether it's private

"What happens in a first therapy session, and is it really confidential?"

The question that gets a hesitant person to call.

Getting started: near me, my insurance, openings

"Who near me treats anxiety and depression, takes my insurance, and is accepting new clients?"

This is where practices get named. The reply holds a short list, not a page of links, so a practice that ranks well on Google can still be left out.

Naming it, finding the fit, getting started

Three kinds of question, each asked in different words.

Naming it. Is this anxiety, depression or both, and is it bad enough to get help?

"How do I know if what I have is depression?"

Finding the fit. Which approach, and who does what: therapist or psychiatrist, therapy or medication, in person or telehealth.

"Do I need a therapist or a psychiatrist?"

Getting started. Cost and how to begin: insurance, sliding scale, superbills, and who nearby has openings.

"How much does therapy cost without insurance?"

The fact checklist

What AI needs to read before it names an anxiety and depression practice

AI can't describe what your pages never say. Hold your website, your Psychology Today profile and your Google Business Profile up to this list; they should agree line for line.

  • What you treat, and for whom. Generalized anxiety, panic attacks, social anxiety, depression, in the words people type. Adults, teens, or both. And the concerns you refer out.
  • Your approaches. CBT, exposure and ERP, behavioral activation, ACT, DBT skills: one plain sentence each, and which clinicians offer which.
  • Your clinicians. Each one's name, license letters (LCSW, LPC, LMFT, PsyD) and state. Clinicians who have left should come off your site, and their old directory profiles tend to linger.
  • Therapy or medication. If you don't prescribe, say so, and say where you send people who need it.
  • Insurance and fees. Your panels by plan name, Medicaid if you take it, your self-pay rate, sliding scale, superbills for out-of-network clients.
  • Openings. Whether you're taking new clients, or the date your waitlist opens.
  • Telehealth. Which states your clinicians are licensed in.
  • The first session. How long it is, what happens, and what confidentiality covers and doesn't.
  • Crisis routing. The 988 notice on every page that touches distress, and a plain line that you are not emergency care.

Local by nature

Where your town changes the answer

  • Example: Chicago, IL
  • Example: New York, NY
  • Example: Rockville, MD
  • Your city

Assistants answer market by market, so the names can change one neighborhood over. Online sessions reach further, but only across the states your clinicians are licensed in.

Say someone in Andersonville asks for an anxiety therapist who takes their plan. Ask the same thing in Murray Hill or Rockville and different names come back. No one can say in advance which practices will be named; be wary of anyone who claims to. The Workup asks what people in your area actually type and shows each answer word for word.

Client vocabulary

Terms your clients use

CBT
Cognitive behavioral therapy, the approach most people have read about before they call.
Exposure and ERP
Gradual work for anxiety and panic that clients want explained first.
Behavioral activation
A depression approach people usually search by its symptoms.
Therapist vs psychiatrist
Talk therapy, medication, or both, and who does which. Almost everyone asks.
Out-of-network
What therapy really costs without coverage.
Superbill
What an out-of-network client files with their insurer to get part of the fee back.
Sliding scale
Fees set by income, often the reason someone can start at all.
Confidentiality
Whether anyone will find out, the worry many anxious clients bring to the first call, and where privacy ends.

Questions like these are what the Answer Kit answers, using only your own pages.

What a clear site does

How your website helps AI help them

A site that says these things plainly lets an assistant do four things for the person who's struggling.

  1. Find you,

    when what you treat, how you work and your town match the question.

  2. Repeat your facts correctly:

    which plans you take, your self-pay rate, the states you see clients in, and whether you're full. AI tools repeat what they find. If your insurance list is out of date, that's what they repeat.

  3. Say whether you're a fit,

    including when you aren't: no medication, not their plan, not their state, full until a date. That's a wrong-fit call your intake coordinator doesn't have to take.

  4. Help them schedule,

    by sending them to your scheduling request, which your intake coordinator reviews before anything is set.

Today no AI tool confirms a person's coverage for you; it passes along whatever your site states.

If your current site can't carry these facts, Web Everything builds practice websites that can. We don't place ad pixels on pages that collect client information, and we sign a BAA whenever our work touches PHI. When old profiles for clinicians who've left are the problem, Web Everything's Listings Cleanup corrects the directories to match your site.

See Web Everything's Websites

In this field

The lines we don't cross, in this field

This has to be done the right way for your field. Everything AEOptim drafts for your practice is general, drafted by AI only from what your own pages say, and approved by you (or your clinician) before it's published. It is about conditions, approaches, and how your practice works, never built from any client's story, and it is written with HIPAA in mind. It never solicits or publishes client testimonials, and a review plan for your practice never asks clients for them, per the field's ethics rules. It makes no claim to cure and no promise of recovery. It does not guarantee any outcome, and it is written to stay inside APA and state-board advertising ethics; check with your own reviewer. And any content that touches distress is written to carry a clear safety path, because a person in crisis needs 988 and emergency care in that moment, not a marketing page. Being the trustworthy answer and being ethical are the same task here.

  • Public information only. AEOptim reads your website, your public listings and whatever you tell it. It has no connection to your EHR, client portal or client files.
  • Your sign-off on everything. Nothing goes live under your name until you approve it.

None of this asks you to become a marketer, or to bend an APA or board rule.

What you get back

What the check shows, and what comes next

The Free AI Check puts one question to one live AI engine (Perplexity), in your city, and shows you the answer as it came back, names included. No login, nothing to interpret.

Example question

"Who is a good therapist near me for anxiety and depression who is taking new clients?"

Named, or not.Whether your practice's name is in the answer.
Who is named instead.The other practices and teletherapy apps it names.
What it says about you.Wrong panels, approaches or openings show up here.

A sample layout. One engine, one question, one day: the Workup goes further.

  1. $0

    Free AI Check

    One question, one engine, your city. About two minutes.

  2. $450, one time

    Search & Ask Workup

    Your clients' questions on Google AI Overviews, ChatGPT, Perplexity, Gemini and Claude, plus what people in your market search for on Google. A fix list in order. The report is yours to hand to anyone.

    See the Workup

  3. $350, one time

    Answer Kit

    Answers for your homepage and up to six service pages, drafted only from what your pages already say, with the 988 line on every mental-health kit. You approve every answer.

    See the Answer Kit

  4. from $350 a month

    AEOptim Visibility

    Your questions re-asked monthly on all five engines, several runs each, with a plain verdict on whether a change is real. Change or stop any month.

    See AEOptim Visibility

If you'd rather have it done for you:

Web Everything

We don't guarantee rankings or AI mentions. Nobody honestly can.

No hidden retainers. The check comes first because it tells us both whether there's anything worth buying.

Questions

FAQ

Will this hold up with my licensing board?

It's built to stay inside your licensing board's advertising rules, and you approve every word. Rules vary by state, so check with your own compliance reviewer.

Does AI name my practice when someone describes anxiety or depression and asks who can help?

It depends on your town, the engine and the day, and most owners have never looked. The Free AI Check shows one engine's answer to one of those questions in your city, names included. General information only, not therapy or medical advice.

How does AEOptim handle content that touches crisis or self-harm?

Any content that touches distress is written to carry a clear safety path. If you or someone you know is in crisis or thinking about self-harm, call or text 988 (the Suicide and Crisis Lifeline) or call 911, or go to the nearest emergency room. A therapy practice is not a substitute for emergency care. AEOptim keeps all of your published content drafted only from your own pages, approved by you, never built from a client's story, and free of any claim to cure, with no guarantee of any outcome, so being the trustworthy answer and being ethical stay the same thing. General information only, not therapy or medical advice.

Can AEOptim see our client files, or track who visits our site?

Neither. It works from public information and what you tell it, with no link to your EHR, portal or client files. What the Answer Kit adds to your pages is question-and-answer code; there's no tracking code in it.

We're out of network and self-pay. Does any of this matter for us?

It matters most for the calls you don't want. If your site says you don't take insurance, gives your rate and explains superbills, an assistant can repeat that before anyone calls. Checking a caller's coverage is beyond it.

This page is informational only and is not therapy, psychological, or medical advice, and it does not create a therapist-client relationship. AEOptim shows how AI engines represent your practice, and helps you improve it. It does not diagnose or treat any condition. It does not guarantee rankings, citations, client volume, or any clinical outcome. No result is promised. We never solicit or publish client testimonials.

Start here

See what AI tells people about your practice.

If you or someone you know is in crisis or thinking about self-harm: call or text 988, the Suicide and Crisis Lifeline, or call 911, or go to the nearest emergency room. A therapy practice, and this page, are not emergency care and are not a substitute for it.

One engine, one question an anxious client might type, in your city, and the answer as it came back. About two minutes. No card, no call.

Run the free AI Check

Questions first? Call us at 313-395-8171, or write to human@aeoptim.com.

Or see every field we cover on the mental health page

AEOptim, a Web Everything company. AEOptim shows you what AI says about you. Web Everything does the work to change it.

Free AI Check

About two minutes. No card, no call.

Public information only. We don't sell your address.

Step 1 of 3

What kind of practice?

Your field and specialty go into the question a client would ask.

Your field