Law firmsImmigration lawyers
AI visibility for immigration lawyers and firms
A visa that expires in March. A job offer that needs sponsorship. A notice a family reads three times at the kitchen table. The next step is often a question to ChatGPT or Google's AI, in English, Spanish or Mandarin. The reply is a short paragraph with a few firm names in it.
AEOptim checks what AI assistants tell people in your city about immigration firms, and whether yours is named. AEOptim is a Web Everything company.
- Free AI Check$0
- Search & Ask Workup$450one time
- Answer Kit$350one time
- AEOptim Visibilityfrom $350a month
Referrals reach only the people your clients know
Most immigration firms grow by word of mouth. Families outside that circle ask an AI assistant instead, often in their first language, sometimes after a bad experience with a form site or a notario. They want to know who is real, what you handle, and what it costs.
What comes back is a paragraph with one or two firm names, not a results page. A firm that ranks well for "immigration lawyer" in Google can still be missing from that paragraph.
One question, five languages
Ask an AI assistant in Spanish and it answers in Spanish. Here is one common question, the ways it shows up.
- English
- How long does a marriage green card take?
- Spanish
- ¿Cuánto tarda la green card por matrimonio?
- Portuguese
- Quanto tempo demora o green card por casamento?
- Mandarin
- 结婚绿卡需要多长时间？
- Vietnamese
- Thẻ xanh theo diện kết hôn mất bao lâu?
You don't need a website in five languages. Plain sentences and specific facts are easier for an assistant to repeat accurately, in any language. If your staff speaks Spanish or Vietnamese, your site should say so. How an assistant handles a translation is up to the assistant, and nobody can promise it.
The client's questions
A question at every stage of the path
Choose a stage. The people and questions below are examples, not anyone's real chat.
The visa
Example: an engineer with an offer letter, and the HR manager trying to keep her
"Do I qualify for an H-1B, and what happens if I lose the lottery?" eligibility
"How long does a work visa take right now?" timeline
"What does an immigration lawyer cost for a work visa case?" fees
The green card
Example: a spouse, married in April, with a visa expiring in March
"Do I qualify for a green card through marriage?" eligibility
"Adjustment of status or consular processing, which one is for us?" comparison
"What is an RFE, and does it mean we're being denied?" process
Citizenship
Example: a parent, a permanent resident for twenty years, finally ready
"When can I apply for citizenship after getting a green card?" timeline
"What's on the naturalization test, and can I take it in my language?" process
"Do I need a lawyer for an N-400, or can I file it myself?" comparison
Also asked in Mandarin: "入籍需要多长时间？"
Check your own site
What AI needs to read before it names an immigration practice
An assistant can only pass along what it finds. These facts should read identically on your website, your Google Business Profile and directories like Avvo. Mark each one your site already covers.
- The case types you take, by name. Family and marriage cases, work visas, naturalization, asylum, removal defense, DACA, VAWA. Whether you represent employers. Name the case types you refer out.
- Where you take clients. Your offices, and whether you take clients elsewhere by video. Immigration is federal law, so say where your attorneys are admitted and where you work.
- The languages you speak, and who speaks them. An attorney, a paralegal, the front desk.
- How a consultation works. The fee, how long it runs, in person or by video, and what to bring: notices, passports, prior filings.
- Your fees, separated. Your attorney fee or range for each case type, government filing fees listed apart from it, and any payment plan.
- Honest timelines. Priority dates, why processing times move, and where to check current ranges. Never a promised date.
- Your attorneys, by name. Bar admissions and years in practice for each. A certification counts only with the certifying body named. Say plainly that you're a law firm with licensed attorneys.
- Your address, phone and hours, in the same form on every listing, and who returns calls in which language.
Client vocabulary
Terms clients bring to the consultation
Clients learn these words from AI now. Pages that define them in plain words give AI a way to connect the question to your firm.
- USCIS
- The agency behind most forms and waits. Usually typed with the words "case status."
- RFE
- A request for evidence. Families ask whether it means denial. By itself, it doesn't.
- Priority date
- A family's place in line.
- Adjustment of status vs. consular processing
- Getting a green card inside the country, or through an embassy abroad. One of the most common either-or questions.
- I-130
- The family petition that starts most marriage and family cases.
- N-400
- The citizenship application, behind the question "when can I apply?"
- Removal proceedings
- Deportation cases. The most urgent questions in the field.
- Notario
- In much of Latin America, a licensed legal professional. In the U.S., often someone with no license to give legal advice. The confusion costs families real cases.
Near me
Every city gets its own answer
Ask for an immigration lawyer near you in one city, then another, and you get two different answers. Each is built from what AI can read about the firms there. Google shows the links behind its AI answers. Your website and your directory listings are the parts of that you can fix.
Families sent by other families for years don't show up unless that record is written down somewhere AI can read. No vendor can promise to get you named. If one does, doubt the rest of the pitch too.
What a clear site does
How your website helps AI help them
When your site is clear, an AI assistant can find your firm when someone asks about a marriage green card in your city, repeat your facts correctly, and tell them whether you take their kind of case, and in their language, before they call.
It also helps against the form sites. If your site explains what your fee covers and how it differs from the government filing fee, AI can set that beside a form site's price. Families choosing a lawyer are asking who is real.
No AI assistant has a booking deal that puts a consultation on an immigration lawyer's calendar today. ChatGPT, Copilot and Perplexity will reserve a dinner table. None of them does it for a lawyer. The family still has to reach you: a consultation request form that asks what your intake person needs, and a number that gets answered or returned in the languages you list.
If your directory listings say a language nobody in your office speaks anymore, that's what AI repeats. Web Everything's Listings Cleanup corrects them to match your site.
Platform facts last checked September 26, 2026.
What we won't do
The lines we don't cross in immigration law
No page calls an attorney a "specialist" unless it names who certified them. Each page follows your state bar's advertising rules. Those differ by state, and Florida, New York and Texas layer on more.
- No promised approvals, outcomes or timelines, and no "best" or "top" claims. Timeline pages give general ranges and say they change.
- Nothing that trades on fear. Asylum and removal pages stay calm and factual: what a notice means, which deadlines matter, why representation matters.
- We never describe anyone at your firm as able to give legal advice unless they're licensed to, and we never use the word "notario" for your firm.
- Pages in Spanish or any other language follow the same bar rules as your English pages.
- No client names, case details or anyone's immigration status. We don't repost a review that mentions a case or anyone's status.
- A VAWA page should tell someone in danger to call 911 before anything else.
- Everything we draft starts from what your firm has published. Your case management and client files stay out of it.
- Nothing goes live under your name until you approve it.
The path, with prices
What the check shows, and what comes next
$0
Free AI Check
One live AI engine (Perplexity, which searches the web as it answers), one question a family would ask, in your city. You see the answer as it came back, names included. About two minutes. No card.
$450, one time
Search & Ask Workup
Five engines, Google AI Overviews, ChatGPT, Perplexity, Gemini and Claude, plus live Google search data: what people search, how often, where you rank, who's ahead. A fix list in order, yours to hand to your web person or your ads freelancer. +$100 per extra location, up to five.
$350, one time
Answer Kit
Your homepage and up to six practice-area pages. Answers to the questions people ask, drafted only from what your pages already say. You approve every answer. Facts about your services, not legal advice.
from $350 a month
AEOptim Visibility
Monitor ($350 a month) re-asks your questions on all five engines, several runs each, and tells you plainly whether a change is real. Standard ($950 a month) and Pro ($1,450 a month) add an AI assistant briefed on your firm that drafts pages and posts for your approval. Change or stop any month.
If you'd rather have it done for you: Web Everything. AEOptim shows you what AI says about you. Web Everything does the work to change it.
Owner questions
FAQ
Do families really ask AI about immigration?
Some families do. No reliable count exists for legal questions yet, so you won't see a number here. The free check asks the question the way a family in your city would, and shows you the answer.
My clients search in Spanish and Portuguese. Do we need pages in every language?
Not necessarily. AI assistants answer in the language they're asked in, and plain pages are easier to repeat accurately. What your site should do is say which languages your office speaks, and who speaks them.
How does a two-attorney boutique show up next to the national firms?
An assistant builds its answer from whatever it can read about firms in your city. A boutique whose pages explain its case types, fees and languages plainly gives it something to repeat. We can't promise it's enough where you practice. The check shows whose names come back in your city now.
Can our pages answer "do I qualify?" without giving legal advice?
Your pages can explain the general factors and paths, and send the specific case to a consultation. You approve every word, and your own bar's rules decide where that line sits.
Can a family ask AI to schedule a consultation for them?
Not through a booking deal. Assistants don't have one with law firms today. A clear site sends families to your form and your phone knowing your languages and your fee.
Could this create a problem with my state bar?
It's built to stay inside your bar rules, and you approve every word. Rules vary by state, so check with your own compliance reviewer.
We handle asylum and removal cases. Does any client information go into this?
None. We draw only on your firm's public pages, never your case management or client files, and we don't use client stories, names or anyone's status.
This page is general information about AI visibility for law firms, not legal advice, and it creates no attorney-client relationship. No case outcome, approval, timeline, ranking, or citation is promised. Immigration law changes often, and real cases deserve real counsel.
Start here
See whose name AI gives your city
We don't guarantee rankings or AI mentions. Nobody honestly can. The free AI Check shows one engine's answer to a family's question in your city, as of today. About two minutes. No card.
Questions first? Call us at 313-395-8171, or write to human@aeoptim.com.