Therapy and counseling
The front door of the field: panels, openings, approaches and telehealth states.
Mental health practices
AI visibility for mental health practices
AEOptim shows therapy, psychiatry, counseling and addiction treatment practice owners what AI tools tell people who ask for help in your area, and helps you correct what they get wrong.
Someone near you asks ChatGPT, Gemini or Google's AI: "How do I find a therapist who takes my insurance near me?" The answer names a few practices. Is yours one of them, with your panels and openings right?
Run the free AI Check
About two minutes. No card, no call.
The pathEach step stands alone.
- Free AI Check$0
- Search & Ask Workup$450one time
- Answer Kit$350one time
- AEOptim Visibilityfrom $350a month
Before the first call
What people ask AI before they reach out
Nobody starts with "therapist near me." They start with the feeling:
- "Is what I'm feeling actually anxiety, or am I overreacting?"
- "Do I need therapy or medication?"
- "What does therapy cost without insurance?"
- "Who near me works with anxiety and is taking new clients?"
"How do I find a therapist who takes my insurance near me?"
People keep these questions to themselves. An AI chat asks nothing back, so they often go there first.
The shared checklist
What AI needs from a mental health practice
An assistant can only repeat what it finds. Each specialty page has its own list; this is the part they share. Check your site, your Psychology Today profile and your Google Business Profile against it; all three should match.
- Who you see, and for what. Adults, teens, couples, families, and the concerns you actually take on.
- How you work. Your approaches, or your levels of care, each in one plain sentence. Whether you prescribe.
- Your clinicians. Name, license (LCSW, LPC, LMFT, PsyD, MD, PMHNP) and state. Take down people who have left, including their old directory profiles.
- Insurance and fees. Your panels by plan name, Medicaid if you take it, your self-pay rate, sliding scale, superbills for out-of-network clients.
- Openings. Taking new clients, or a waitlist, with a date on it.
- Telehealth. Which states your clinicians are licensed in.
- The first session. What happens, how long it runs, and what confidentiality covers and doesn't.
- What you don't do. Emergency care, medication, whatever your intake coordinator says no to every week.
- Crisis routing. The 988 notice on every page that touches distress.
Specialty index
Find your field
Anxiety and depression therapy
People ask AI to name the feeling before they name a therapist.
Psychiatry and medication management
Therapy or medication, and a prescriber's scope described accurately.
Couples counseling
Usually one partner researching for two, and "does it work" comes first.
Addiction treatment
Levels of care, medications and licensing, often asked by a family member.
Child and teen, trauma, ADHD, eating disorder and OCD practices don't have a page yet. The Free AI Check works for them too.
Run the free AI CheckWhat a clear site does
How your website helps AI help them
When your site states your facts plainly, an assistant can find you, repeat your panels and openings correctly, and say whether you're a fit, including when you aren't. That's a call your intake coordinator doesn't have to take. When the person is ready, it points them to your scheduling request, and your office decides.
No assistant today checks whether someone's insurance covers your sessions. AI tools repeat what they find. If your insurance list is out of date, that's what they repeat.
The rules we work inside
Any content we build that could meet a person in distress is written to route crisis and self-harm intent to 988, by call or text, and to 911 or the nearest emergency room, and to state plainly that the practice is not emergency care. A practice is never positioned as a substitute for emergency help. Being the answer in this field carries responsibility, and we build to it without exception.
Every mental-health Answer Kit carries the 988 line, and every draft is written to send anyone in crisis to 988 or 911 first. You check each one before it goes up.
Nothing identifiable.
No client's story, and no composite close to one.
No testimonials.
The APA ethics code and most state boards restrict asking therapy clients for them, so we never ask for, write or publish them. Review plans for therapy practices never solicit client testimonials.
No outcome promises.
Nothing that promises recovery or a timeline, and no superlatives next to your name.
Public facts, honest scope.
We describe your actual license and scope. AEOptim works from your public website, public listings and what you tell it. It never connects to your EHR, the client portal or client files. We don't place ad pixels on pages that collect client information, and we sign a BAA whenever our work touches PHI.
You approve every word.
Nothing goes live under your name until you approve it.
You don't need to be a marketer for this, and you don't cross an ethics line.
The path, with prices
What the check shows, and what comes next
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$0
Free AI Check
One question a client would ask, put to one live AI engine (Perplexity) in your city. You see the answer as it came back, names included. About two minutes.
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$450one time
Search & Ask Workup
Your clients' questions on Google AI Overviews, ChatGPT, Perplexity, Gemini and Claude, plus what people in your area search for on Google. A fix list in order. The report is yours to hand to anyone.
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$350one time
Answer Kit
Answers for your homepage and up to six service pages, drafted only from what your pages already say. You approve every answer.
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from $350a month
AEOptim Visibility
Your questions re-asked monthly on all five engines, several runs each, with a plain verdict on whether a change is real. Change or stop any month.
FAQ
How does AEOptim handle someone who reaches my content while in crisis?
Every piece of content we build is written to route crisis and self-harm intent to 988, by call or text, and to 911 or the nearest emergency room, and to state plainly that the practice is not emergency care. Being named in AI answers in this field carries a duty of care, and we build to it without exception. Every mental-health Answer Kit carries the 988 line, and every draft is written to send anyone in crisis to 988 or 911 first. You check each one before it goes up.
Will my board be fine with this?
It's built to stay inside your licensing board's advertising rules and HIPAA, and you approve every word. Rules vary by state, so check with your own compliance reviewer.
Which kinds of mental health practice do you cover?
Therapy, anxiety and depression therapy, psychiatry, couples counseling and addiction treatment each have their own page. The Free AI Check works for any mental health practice.
How long before anything changes?
Assistants pick up changes on their own schedule. Nobody can promise a date, and you should doubt anyone who does. The monthly measure shows you when a change is real.
This page is informational only and is not therapy, psychological, or medical advice, and it does not create a therapist-client or clinician-patient relationship. AEOptim shows how AI engines represent your practice, and helps you improve it. It does not diagnose or treat. It does not guarantee any clinical outcome, and no improvement, recovery, or result is promised. Content AEOptim helps you publish is general, drafted by AI only from what your own pages say, and approved by you (or your clinician) before it's published. It is never built from any identifiable client's story, per HIPAA and state-board advertising ethics. If you or someone you know is in crisis, call or text 988 or call 911, or go to the nearest emergency room. 988 is the Suicide and Crisis Lifeline. Therapy is not a substitute for emergency care.
Start here
See what AI tells people looking for help.
One AI engine, one question your clients ask, in your city, and the answer as it came back. About two minutes. No card, no call.
Run the free AI CheckRather talk it through? Call us at 313-395-8171, or write to human@aeoptim.com.
AEOptim, a Web Everything company. AEOptim shows you what AI says about you. Web Everything does the work to change it.