For dermatology practice owners
A patient notices a mole that looks different and asks ChatGPT, Gemini or Perplexity who should look at it. The answer comes back with a few practice names in it. AEOptim shows a dermatology practice whether its name is one of them, and what to fix if it isn't.
The Free AI Check is the first step: we ask one question a patient would ask, in your city, and show you the answer as it came back. It takes about two minutes, with no card and no call. You don't need to be a marketer for this, and you don't cross an ethics line.
A changing spot used to start with a phone call or a referral. Now it often starts with a typed question, and the AI answers in sentences with practice names in them. Patients learned five letters for a worrying mole. Each one turns into a different question. Tap a letter.
A is for asymmetry: one half doesn't match the other.
"One side of my mole looks different from the other. Is that something to worry about?"
The AI explains the rule and says to see a dermatologist. It names practices whose skin-check pages it could read.
the condition question
B is for border: ragged, notched or blurred edges.
"The border of my mole is blurry. Would a dermatologist cut it out, and does a biopsy scar?"
Worry turns into a procedure question. The AI borrows from whichever practice explained biopsies plainly.
the procedure question
C is for color: more than one shade in the same spot.
"My mole has two colors in it. Is getting it checked even covered by insurance?"
Fear and budget arrive together. A practice that says plainly what's covered gets repeated.
the insurance and cost question
D is for diameter: bigger than a pencil eraser.
"How often should I actually get a full-body skin check?"
The screening question, and the visit that brings patients back every year.
the prevention question
E is for evolving: it changed, and change is the biggest warning sign.
"This spot looked different last summer. Who near me can look at it this week?"
Now the question is who to see, and how soon. This is where the AI names practices.
the provider question, where the visit gets decided
The patient's questions
Most dermatology practices run three lanes under one roof, and patients ask AI different things in each.
"Is Accutane still the answer for acne like mine?"
Acne, eczema, psoriasis, rosacea, rashes that won't clear.
"What actually happens during Mohs surgery?"
Biopsies, excisions, Mohs surgery. The mole questions land here.
"What does laser resurfacing cost, roughly?"
Botox, filler, laser, peels. Cash-pay, and patients compare prices before they call.
Check your own site
Hold your site up to this list, lane by lane. Whatever isn't there, the AI leaves out or fills in from another practice's page.
Near me
"Dermatologist near me" usually arrives from a phone, with insurance in mind. The AI works out "near me" from where the patient is, so the same question gets a different short list one county over.
No one can promise that AI will name you, in any county, and we don't. We ask your market's real questions, show you the answers as they came back, and give you a fix list in order.
The map still matters: BrightEdge's healthcare data through December 2025 shows Google still putting the map and local listings on "near me" searches for doctors, so your Business Profile carries real weight.
Patient vocabulary
What patients type when a spot worries them.
The Answer Kit starts from questions like these.
What a clear site does
Clear facts on your site let an AI assistant do four things for someone with a skin worry.
It matches your practice to the question: a changing mole, adult acne, Mohs, lasers, your side of town. Google's own guidance says its AI features need no special files or code. Clear condition pages and accurate listings are what count.
Whatever your pages say about plans and cosmetic prices, the AI passes along, stale or not. A 2026 rater8 patient survey found nearly half of patients had used AI to research providers, and 66% of those had run into wrong provider details, insurance among them. No AI tool checks whether a patient's plan covers the visit.
Is the skin check covered? Does a dermatologist do the injections, or a nurse? Is there a Saturday clinic? The AI can only answer if your site does.
Since August 2026, Gemini app users have been able to make appointments with doctors listed on Zocdoc without leaving the app. Only practices already on Zocdoc show up, and Zocdoc's fees apply. Everywhere else, the patient still ends up at your phone or your website, where a scheduling request form catches the patient who asks at 11 p.m.
What we won't do
It's built to stay inside your medical board's rules, and you approve every word. Rules vary by state, so check with your own compliance reviewer. We don't guarantee rankings or AI mentions. Nobody honestly can.
The path, with prices
AEOptim shows you what AI says about you. Web Everything does the work to change it. Each step stands alone.
$0
One live AI engine (Perplexity), one patient question, in your city, and the answer as it came back: whether you're named, and who is named instead. About two minutes, no card. No login, nothing to interpret.
$450, one time
Your patients' questions asked on Google AI Overviews, ChatGPT, Perplexity, Gemini and Claude, plus live Google search data: what people search, where you rank, who's ahead. A fix list in order. The report is yours to hand to anyone.
$350, one time
Your homepage plus up to six service pages, covering conditions, procedures, coverage and screening. Answers drafted using only what your pages already say. You approve every answer.
from $350 a month
Your questions re-asked every month on all five engines, several runs each, with a plain verdict on whether a change is real. Change or stop any month.
If your site, Google Business Profile and directories disagree on your hours, address or plans, fix that first: Listings Cleanup puts one accurate record on your site, then corrects every directory that matters to match.
If you'd rather have it done for you: Web Everything. Questions first? Call us at 313-395-8171.
Owner questions
Many do. In rater8's 2026 survey of U.S. adults, nearly half had used AI tools to research providers. The free check shows what one of those answers says in your town.
It helps, but it isn't the same thing. AI tools answer in sentences with names in them, not a page of links, so a practice on page one of Google can still go unnamed. The free check shows whether that's happening to you.
Clearly. The AI builds its answer from what it can read about each practice, and a big group's marketing spend doesn't rewrite your pages. Publish your physicians, your boards, your plans and your cosmetic prices plainly, and the AI has more of your practice to repeat.
It's built to stay inside your medical board's rules, and you approve every word. Rules vary by state, so check with your own compliance reviewer. AEOptim doesn't touch patient records, and any work that touches PHI comes with a signed BAA.
Very little: your field, specialty, practice name, city and email for the free check, then one person to read and approve the Answer Kit's answers. Web Everything (price on inquiry) or your current web company can install them from the kit's placement guide.
We can't give you a date, and neither can anyone else honestly. The same question can get a different answer on a different run, so the monthly measure repeats each one several times before it calls a change real.
This page is informational only and is not medical advice. AEOptim shows how AI engines represent your practice, and helps you improve it. It does not guarantee rankings, citations, patient volume, or any specific outcome.
Start here
We ask one of your patients' questions in your city and show you the answer as it came back. About two minutes, and no card.
Other medical fields are on the medical practices page.