Board certification, stated plainly.
Patients are told to confirm certification by the American Board of Plastic Surgery. Say it on your site, with the board named.
For plastic surgery practices
AI visibility for plastic surgeons
Someone thinking about a tummy tuck often tells no one for months. She takes the questions she won't ask a friend to ChatGPT, Gemini or Perplexity, and the answers come back with surgeons' names in them. AEOptim shows a plastic surgery practice whether its name is one of them, and what to fix if it isn't.
Begin with the Free AI Check. We put one question a cosmetic patient would ask to a live AI engine in your city and show you the reply as it came back. About two minutes, no card.
The pathEach step stands alone.
- Free AI Check$0
- Search & Ask Workup$450one time
- Answer Kit$350one time
- AEOptim Visibilityfrom $350a month
Research patients do alone
Cosmetic surgery is elective, mostly cash-pay, and private. Patients research procedures, recovery, cost and credentials long before they call, and a chat window is the most private place to ask.
Ask an AI which plastic surgeon to see for a tummy tuck in your city, and it answers with a short list built from what it can read: procedure pages, honest recovery and cost answers, credentials it can confirm. By the time the patient requests a consult, the short list is usually set.
The patient's questions
Six procedures and the question behind each
Each procedure carries one question that decides whether the consult happens, and patients ask AI first. Turn a card.
Mommy makeover
"How long until I can lift my toddler after a mommy makeover?"
Breast and abdomen work after pregnancy, researched longer and more privately than almost anything you offer.
Recovery decides this consult. The AI repeats whoever published an honest timeline.
Rhinoplasty
"How do I find a rhinoplasty surgeon who won't overdo it?"
Where the fear of an unnatural result runs highest.
A vetting question. The AI repeats advice about credentials and experience, then names surgeons who match it.
Tummy tuck
"What does a tummy tuck cost, and is financing normal?"
Abdominoplasty on the chart. The cost conversation starts earliest here.
Practices that publish honest ranges and financing options give the AI something to repeat.
Facelift
"How much downtime can I actually hide from my coworkers?"
Chosen by patients who value discretion.
A privacy question dressed as a recovery question. Specific answers get used.
Breast augmentation
"Silicone or saline, implants or fat transfer, and who do I trust with it?"
The most comparison-shopped operation you offer.
The AI explains comparisons well. It borrows from whichever practice laid the choice out plainly.
Eyelid surgery
"My eyelids block my vision. Could insurance ever cover this?"
Blepharoplasty sits between cosmetic and functional, so its money question is different.
The rare insurance question in a cash-pay field. Few practices answer it plainly.
How AI vets a surgeon
Ask an AI how to choose a plastic surgeon and it usually says: check board certification, check the facility, and find someone who does your procedure often. It can only check what's published.
The facility, on the record.
If you operate in an accredited office suite or a surgery center, name the accrediting body. Most practice sites bury it.
Procedure depth, made explicit.
Patients are told to find a surgeon who does their procedure often. A clearly published focus lets the AI match you to that advice.
The surgeon, the cosmetic surgeon and the injector.
Patients ask AI how these differ. A factual answer, with no digs at anyone, makes your page a source.
Check your own site
What AI needs to read before it names a plastic surgery practice
Before a surgeon's name goes into an answer, the AI has to find these facts somewhere. Check your own pages first. What they leave out, the AI skips or guesses at.
Who you are
- Every surgeon by name, with MD or DO and the certifying board named
- Where you operate: your office suite, a surgery center or a hospital, and who accredits it
- Who else treats patients (PAs, nurse injectors, aestheticians), by name and license, and who supervises them
What you do
- The procedures you do most, each on its own page
- For each procedure: who it suits, how it's done, recovery week by week, and when patients usually return to work and to lifting
- Procedures you'll bill to insurance when they're medically necessary, such as breast reduction, reconstruction or eyelid surgery that blocks vision, and what the patient needs to show
Money
- Price ranges you're comfortable publishing, and what a quoted price includes (surgeon, anesthesia, facility)
- Consult fee, and whether it comes off the procedure
- Financing options
Getting in
- How to request a consult, in person or virtual
- What happens at the consult and how soon surgery is usually scheduled
- Your policy on revision surgery
The same facts everywhere
- Name, address, phone, hours and credentials matching across your site, your Google Business Profile, RealSelf, Healthgrades and any hospital or surgery center profile
Near me
D.C., Dallas, Seattle: three different answers
Cosmetic patients will travel for the right surgeon, but the search usually starts local: near me, in my city. The AI builds a different short list in every market.
We don't promise a place on anyone's short list. You get your market's real questions, the answers as they came back, and a fix list in order.
Google still shows the map and local listings for "near me" doctor searches, according to BrightEdge healthcare data through December 2025, so keep your Business Profile accurate.
Patient vocabulary
The words cosmetic patients type
Some clinical, some not. Patients type all of them.
- ABPS
- the American Board of Plastic Surgery, the certification patients are told to check first
- accredited surgical facility
- an office operating room or surgery center inspected by an accrediting body (name yours on the page)
- abdominoplasty
- the clinical name for a tummy tuck. Patients type both.
- mommy makeover
- combined breast and abdomen procedures after pregnancy
- blepharoplasty
- eyelid surgery, which can become a covered procedure when lids block vision
- capsular contracture
- scar tissue tightening around a breast implant, a risk patients read about early
- plastic vs cosmetic surgeon
- a title difference patients ask AI to untangle
- revision surgery
- redoing an earlier procedure, which starts with extra-careful research
- gynecomastia surgery
- male breast reduction, researched as privately as anything you offer
The Answer Kit is built around questions like these.
What a clear site does
What AI can do for a patient when your pages are clear
With clear pages behind it, an AI assistant can do four things for a prospective patient.
Find you.
It pairs your practice with the question: the procedure, the board, the facility, your city. There's no secret file for this. Google says its AI answers need no special files or code. Clear procedure pages and matching listings are the work.
Repeat your facts.
An engine passes along what it reads, so old credentials or last year's prices come back as fact. In a 2026 rater8 survey, nearly half of patients had used AI to look into providers, and 66% of that group had seen wrong provider details, including insurance.
Answer the fit questions.
Do you do fat transfer? Is the surgery done in an accredited facility? Is there financing? An AI can't say yes to a question your site never answers.
Help them schedule.
Since August 2026, Gemini users can set up appointments with doctors listed on Zocdoc without leaving the app, which helps only practices already listed there, at Zocdoc's fees. Everywhere else, the patient ends up at your phone or your website, where a consult request form catches the patient who finally decides at midnight.
What we won't do
The lines we don't cross in plastic surgery
- No patient information. AEOptim sees what's public plus what you tell it. It has no connection to your EHR or patient records.
- No pixels on consult forms. We don't place ad pixels on pages that collect patient information, and we sign a BAA whenever our work touches PHI.
- The board, by name. We write "board-certified" only for a surgeon who holds it, and only with the certifying board named. Some states also limit which boards can be named in an ad, so you confirm the wording.
- Real photos only. We never invent before-and-after photos, and we don't promise outcomes. Real patient photos go up only with the patient's written consent, unretouched, and within your state's rules.
- Scope of practice. Who may inject, run a laser or supervise varies by state. We describe your practice the way your state allows.
- No invented reviews. We don't write testimonials, and we don't publish patient stories without written permission.
- Accessibility. The HHS accessibility deadline for most practices that take Medicaid or Medicare Part A is May 11, 2027 (May 10, 2028 if you have fewer than 15 employees). The technical standard is WCAG 2.1 AA. Whether the rule reaches a mostly cash-pay practice is a question for your counsel.
- Your approval first. Nothing goes live under your name until you approve it. You own your site, domain, accounts and listings.
It's built to stay inside your medical board's rules, and you approve every word. Rules vary by state, so check with your own compliance reviewer. We don't guarantee rankings or AI mentions. Nobody honestly can.
The path, with prices
What the check shows, and what comes next
AEOptim shows you what AI says about you. Web Everything does the work to change it. Each step stands alone.
$0
Free AI Check
One live AI engine (Perplexity), one patient question, in your city, and the answer as it came back: whether you're named, and who is named instead. About two minutes, no card. No login, nothing to interpret.
$450, one time
Search & Ask Workup
Your patients' questions asked on Google AI Overviews, ChatGPT, Perplexity, Gemini and Claude, plus live Google search data: what people search, where you rank, who's ahead. A fix list in order. The report is yours to hand to anyone.
$350, one time
Answer Kit
Your homepage plus up to six procedure pages. Answers drafted using only what your pages already say, covering recovery, cost and credentials. You approve every answer.
from $350 a month
AEOptim Visibility
Your questions re-asked every month on all five engines, several runs each, with a plain verdict on whether a change is real. Change or stop any month.
Listings Cleanup, from Web Everything
If your site, Google Business Profile, RealSelf and other directories disagree on your address, credentials or hours, fix that first: Listings Cleanup puts one accurate record on your site, then corrects every directory that matters to match.
If you'd rather have it done for you: Web Everything. Questions first? Call us at 313-395-8171.
Owner questions
FAQ
My patients research privately for months. Does AI really matter here?
It matters more here. A rater8 survey in 2026 found nearly half of U.S. adults had researched providers with AI tools, and a private chat is the easiest place to ask what you won't ask a friend. The free check shows you one of those answers, from your city.
We already rank on Google and spend on Instagram. What's missing?
Both help, but neither is the answer an AI gives. A chat reply names a few surgeons in a sentence, and ranking on page one of Google doesn't put you in it automatically. Instagram builds interest. The practical questions about cost, recovery and credentials often go to AI.
How do we stand apart from med spas and surgeons outside our specialty?
With facts you can back up: the certifying board, the accredited facility, how often you do the procedure. Publish them plainly, and describe the differences without knocking anyone. The AI can only repeat what it can read.
Will the work go procedure by procedure?
It can, and it usually should, because patients ask one procedure at a time: what rhinoplasty recovery is like, whether a deep plane facelift is worth it. Start with the procedures you most want to grow.
Is this within plastic surgery advertising rules?
It's built to stay inside your medical board's rules, and you approve every word. Rules vary by state, so check with your own compliance reviewer. We never invent results photos or reviews, and AEOptim never touches patient records.
How long until AI names our surgeons?
No one can promise that, and a vendor who gives you a date is guessing. Answers shift between runs, so the monthly measure asks each question several times and only calls a change real when it holds.
This page is informational only and is not medical advice. AEOptim shows how AI engines represent your practice, and helps you improve it. It does not guarantee rankings, citations, patient volume, or any specific outcome.
Start here
See the short list your next patient sees.
One cosmetic question, asked in your city, answered by a live AI engine. About two minutes, and you won't need a card.
The medical practices page covers the other specialties.