Search and Ask Workup · ConfidentialSearch and Ask Workup
Ear, nose & throat · Detroit DMA · Mount Clemens & Port Huron, MI ·
$449 base · add-ons $29 (Competitors $99)
Insights assembled from the sections below
- A2 Visibility swings 8%→56% across engines in a single run — the spread is the story, not the average.
- A6·A7 Gemini states the wrong credential (MD vs D.O.) and fails the NPI check — a confident error on a licensed professional.
- A11 In the booking simulation you surface but lose the first-choice slot to on review volume.
- A14 When patients ask if you take BCBS, the engines don't know — coverage answers about you are absent.
- A8 A named contact number rings a closed office.
- S6 · add-on Three competitors are quoted as sources by ChatGPT, Perplexity and Gemini; you are cited by none.
What’s in this build
Your Workup is the defaults (always included) plus the add-ons you pick at order time. This sample renders every section so you can see the whole menu — the Insights above and the To-dos below recompose from exactly what you include. live now = the data ships today; on the roadmap = the section is in the build, its data lands on the schedule in the master plan.
Defaults · in every $449 Workup
A1 Named-in rateA2 Per-engine bandsA3 Question ledgerA4 Near-me rivalsA5 Because-clauseA6 Accuracy ledgerA7 Registry identityA8 Handoff checkA11 Booking simulationA12 Citation sourcesA14 Coverage & costS1 Branded keywordsS2 Non-branded keywordsS3 Absent demandS4 Journey ladderS8 Trust & schemaS9 Provider findability
Add-ons · pick any ($29 each · Competitors $99)
☑ S6 Competitors $99☐ S5 Local pack $29☐ S7 Review architecture $29☐ S11 SEO / keyword plan $29☐ S10 Procedure demand $29☐ A9 Refusal rate $29☐ A10 Person vs practice $29☐ A13 Sentiment provenance $29
In this sample, Competitors ($99) is the selected add-on — watch its findings flow into the Insights, To-dos and Execution bookends, tagged S6 · add-on.
Part one — The Ask
A1 Named-in rate — the headline band
Named in 33% of runs ± 5
Floor: 24 of 95 questions named you in all five runs. Those are yours.
A2 Per engine — never blended
Google AI Overview8%±5·n=25
ChatGPT31%±9·n=26
Claude40%±15·n=10
Gemini56%±17·n=9
Perplexity48%±10·n=25
Gemini 56% carries the widest band (n=9): its 39–72% overlaps Perplexity 38–58%. Not distinguishable. Google AI Overview 8%±5 is the one clear signal — and the engine most patients see.
A3 Question ledger — the patient's journey
All 95 questions in journey order, symptom first. Click any question to read the engine's actual answer. Misses are flagged — they're the work.
Symptom 9/24 named
Why do my ears feel full all the time?
[SYNTHETIC ANSWER TEXT — engine answered the symptom question without naming this practice. Placeholder of realistic length for layout purposes only.]
Constant ringing in one ear, what does it mean?
[SYNTHETIC ANSWER TEXT — engine answered the symptom question without naming this practice. Placeholder of realistic length for layout purposes only.]
Sinus pressure that will not go away
[SYNTHETIC ANSWER TEXT — engine answered the symptom question without naming this practice. Placeholder of realistic length for layout purposes only.]
Hoarse voice for three weeks, should I worry?
[SYNTHETIC ANSWER TEXT — engine answered the symptom question without naming this practice. Placeholder of realistic length for layout purposes only.]
Trouble swallowing and a lump feeling in my throat
[SYNTHETIC ANSWER TEXT — engine answered the symptom question without naming this practice. Placeholder of realistic length for layout purposes only.]
Ear pain when flying, is that normal?
[SYNTHETIC ANSWER TEXT — engine answered the symptom question without naming this practice. Placeholder of realistic length for layout purposes only.]
Snoring so loud my partner cannot sleep
[SYNTHETIC ANSWER TEXT — engine answered the symptom question without naming this practice. Placeholder of realistic length for layout purposes only.]
Dizzy when I turn my head in bed
For symptom questions in the Detroit metro, is one of the practices commonly listed. [SYNTHETIC ANSWER TEXT — placeholder of realistic length so a report layout can be judged. The real answers were never archived. Replace with verbatim engine output once the archive has runs in it.]
Why do my ears feel full all the time?
For symptom questions in the Detroit metro, is one of the practices commonly listed. [SYNTHETIC ANSWER TEXT — placeholder of realistic length so a report layout can be judged. The real answers were never archived. Replace with verbatim engine output once the archive has runs in it.]
Constant ringing in one ear, what does it mean?
[SYNTHETIC ANSWER TEXT — engine answered the symptom question without naming this practice. Placeholder of realistic length for layout purposes only.]
Sinus pressure that will not go away
[SYNTHETIC ANSWER TEXT — engine answered the symptom question without naming this practice. Placeholder of realistic length for layout purposes only.]
Hoarse voice for three weeks, should I worry?
For symptom questions in the Detroit metro, is one of the practices commonly listed. [SYNTHETIC ANSWER TEXT — placeholder of realistic length so a report layout can be judged. The real answers were never archived. Replace with verbatim engine output once the archive has runs in it.]
Trouble swallowing and a lump feeling in my throat
[SYNTHETIC ANSWER TEXT — engine answered the symptom question without naming this practice. Placeholder of realistic length for layout purposes only.]
Ear pain when flying, is that normal?
[SYNTHETIC ANSWER TEXT — engine answered the symptom question without naming this practice. Placeholder of realistic length for layout purposes only.]
Snoring so loud my partner cannot sleep
For symptom questions in the Detroit metro, is one of the practices commonly listed. [SYNTHETIC ANSWER TEXT — placeholder of realistic length so a report layout can be judged. The real answers were never archived. Replace with verbatim engine output once the archive has runs in it.]
Dizzy when I turn my head in bed
[SYNTHETIC ANSWER TEXT — engine answered the symptom question without naming this practice. Placeholder of realistic length for layout purposes only.]
Why do my ears feel full all the time?
For symptom questions in the Detroit metro, is one of the practices commonly listed. [SYNTHETIC ANSWER TEXT — placeholder of realistic length so a report layout can be judged. The real answers were never archived. Replace with verbatim engine output once the archive has runs in it.]
Constant ringing in one ear, what does it mean?
For symptom questions in the Detroit metro, is one of the practices commonly listed. [SYNTHETIC ANSWER TEXT — placeholder of realistic length so a report layout can be judged. The real answers were never archived. Replace with verbatim engine output once the archive has runs in it.]
Sinus pressure that will not go away
[SYNTHETIC ANSWER TEXT — engine answered the symptom question without naming this practice. Placeholder of realistic length for layout purposes only.]
Hoarse voice for three weeks, should I worry?
For symptom questions in the Detroit metro, is one of the practices commonly listed. [SYNTHETIC ANSWER TEXT — placeholder of realistic length so a report layout can be judged. The real answers were never archived. Replace with verbatim engine output once the archive has runs in it.]
Trouble swallowing and a lump feeling in my throat
[SYNTHETIC ANSWER TEXT — engine answered the symptom question without naming this practice. Placeholder of realistic length for layout purposes only.]
Ear pain when flying, is that normal?
For symptom questions in the Detroit metro, is one of the practices commonly listed. [SYNTHETIC ANSWER TEXT — placeholder of realistic length so a report layout can be judged. The real answers were never archived. Replace with verbatim engine output once the archive has runs in it.]
Snoring so loud my partner cannot sleep
[SYNTHETIC ANSWER TEXT — engine answered the symptom question without naming this practice. Placeholder of realistic length for layout purposes only.]
Dizzy when I turn my head in bed
For symptom questions in the Detroit metro, is one of the practices commonly listed. [SYNTHETIC ANSWER TEXT — placeholder of realistic length so a report layout can be judged. The real answers were never archived. Replace with verbatim engine output once the archive has runs in it.]
Procedure 5/18 named
What is balloon sinuplasty and does it work?
[SYNTHETIC ANSWER TEXT — engine answered the procedure question without naming this practice. Placeholder of realistic length for layout purposes only.]
Is a BAHA implant worth it for single sided deafness?
[SYNTHETIC ANSWER TEXT — engine answered the procedure question without naming this practice. Placeholder of realistic length for layout purposes only.]
How long is recovery after a septoplasty?
[SYNTHETIC ANSWER TEXT — engine answered the procedure question without naming this practice. Placeholder of realistic length for layout purposes only.]
Do adults need tonsillectomy or is that just for kids?
[SYNTHETIC ANSWER TEXT — engine answered the procedure question without naming this practice. Placeholder of realistic length for layout purposes only.]
What happens at a hearing test appointment?
[SYNTHETIC ANSWER TEXT — engine answered the procedure question without naming this practice. Placeholder of realistic length for layout purposes only.]
Is sinus surgery painful?
[SYNTHETIC ANSWER TEXT — engine answered the procedure question without naming this practice. Placeholder of realistic length for layout purposes only.]
What is balloon sinuplasty and does it work?
[SYNTHETIC ANSWER TEXT — engine answered the procedure question without naming this practice. Placeholder of realistic length for layout purposes only.]
Is a BAHA implant worth it for single sided deafness?
[SYNTHETIC ANSWER TEXT — engine answered the procedure question without naming this practice. Placeholder of realistic length for layout purposes only.]
How long is recovery after a septoplasty?
For procedure questions in the Detroit metro, is one of the practices commonly listed. [SYNTHETIC ANSWER TEXT — placeholder of realistic length so a report layout can be judged. The real answers were never archived. Replace with verbatim engine output once the archive has runs in it.]
Do adults need tonsillectomy or is that just for kids?
[SYNTHETIC ANSWER TEXT — engine answered the procedure question without naming this practice. Placeholder of realistic length for layout purposes only.]
What happens at a hearing test appointment?
[SYNTHETIC ANSWER TEXT — engine answered the procedure question without naming this practice. Placeholder of realistic length for layout purposes only.]
Is sinus surgery painful?
For procedure questions in the Detroit metro, is one of the practices commonly listed. [SYNTHETIC ANSWER TEXT — placeholder of realistic length so a report layout can be judged. The real answers were never archived. Replace with verbatim engine output once the archive has runs in it.]
What is balloon sinuplasty and does it work?
[SYNTHETIC ANSWER TEXT — engine answered the procedure question without naming this practice. Placeholder of realistic length for layout purposes only.]
Is a BAHA implant worth it for single sided deafness?
For procedure questions in the Detroit metro, is one of the practices commonly listed. [SYNTHETIC ANSWER TEXT — placeholder of realistic length so a report layout can be judged. The real answers were never archived. Replace with verbatim engine output once the archive has runs in it.]
How long is recovery after a septoplasty?
[SYNTHETIC ANSWER TEXT — engine answered the procedure question without naming this practice. Placeholder of realistic length for layout purposes only.]
Do adults need tonsillectomy or is that just for kids?
For procedure questions in the Detroit metro, is one of the practices commonly listed. [SYNTHETIC ANSWER TEXT — placeholder of realistic length so a report layout can be judged. The real answers were never archived. Replace with verbatim engine output once the archive has runs in it.]
What happens at a hearing test appointment?
[SYNTHETIC ANSWER TEXT — engine answered the procedure question without naming this practice. Placeholder of realistic length for layout purposes only.]
Is sinus surgery painful?
For procedure questions in the Detroit metro, is one of the practices commonly listed. [SYNTHETIC ANSWER TEXT — placeholder of realistic length so a report layout can be judged. The real answers were never archived. Replace with verbatim engine output once the archive has runs in it.]
Cost & insurance 2/9 named
How much does balloon sinuplasty cost without insurance?
[SYNTHETIC ANSWER TEXT — engine answered the cost question without naming this practice. Placeholder of realistic length for layout purposes only.]
Does Medicare cover hearing aids in Michigan?
[SYNTHETIC ANSWER TEXT — engine answered the cost question without naming this practice. Placeholder of realistic length for layout purposes only.]
ENT visit cost with high deductible plan
[SYNTHETIC ANSWER TEXT — engine answered the cost question without naming this practice. Placeholder of realistic length for layout purposes only.]
How much does balloon sinuplasty cost without insurance?
[SYNTHETIC ANSWER TEXT — engine answered the cost question without naming this practice. Placeholder of realistic length for layout purposes only.]
Does Medicare cover hearing aids in Michigan?
[SYNTHETIC ANSWER TEXT — engine answered the cost question without naming this practice. Placeholder of realistic length for layout purposes only.]
ENT visit cost with high deductible plan
For cost questions in the Detroit metro, is one of the practices commonly listed. [SYNTHETIC ANSWER TEXT — placeholder of realistic length so a report layout can be judged. The real answers were never archived. Replace with verbatim engine output once the archive has runs in it.]
How much does balloon sinuplasty cost without insurance?
[SYNTHETIC ANSWER TEXT — engine answered the cost question without naming this practice. Placeholder of realistic length for layout purposes only.]
Does Medicare cover hearing aids in Michigan?
For cost questions in the Detroit metro, is one of the practices commonly listed. [SYNTHETIC ANSWER TEXT — placeholder of realistic length so a report layout can be judged. The real answers were never archived. Replace with verbatim engine output once the archive has runs in it.]
ENT visit cost with high deductible plan
[SYNTHETIC ANSWER TEXT — engine answered the cost question without naming this practice. Placeholder of realistic length for layout purposes only.]
Comparison 2/9 named
ENT versus allergist for chronic congestion
[SYNTHETIC ANSWER TEXT — engine answered the compare question without naming this practice. Placeholder of realistic length for layout purposes only.]
Audiologist or ENT for hearing loss?
[SYNTHETIC ANSWER TEXT — engine answered the compare question without naming this practice. Placeholder of realistic length for layout purposes only.]
Urgent care or ENT for a bad ear infection
[SYNTHETIC ANSWER TEXT — engine answered the compare question without naming this practice. Placeholder of realistic length for layout purposes only.]
ENT versus allergist for chronic congestion
[SYNTHETIC ANSWER TEXT — engine answered the compare question without naming this practice. Placeholder of realistic length for layout purposes only.]
Audiologist or ENT for hearing loss?
For compare questions in the Detroit metro, is one of the practices commonly listed. [SYNTHETIC ANSWER TEXT — placeholder of realistic length so a report layout can be judged. The real answers were never archived. Replace with verbatim engine output once the archive has runs in it.]
Urgent care or ENT for a bad ear infection
[SYNTHETIC ANSWER TEXT — engine answered the compare question without naming this practice. Placeholder of realistic length for layout purposes only.]
ENT versus allergist for chronic congestion
For compare questions in the Detroit metro, is one of the practices commonly listed. [SYNTHETIC ANSWER TEXT — placeholder of realistic length so a report layout can be judged. The real answers were never archived. Replace with verbatim engine output once the archive has runs in it.]
Audiologist or ENT for hearing loss?
[SYNTHETIC ANSWER TEXT — engine answered the compare question without naming this practice. Placeholder of realistic length for layout purposes only.]
Urgent care or ENT for a bad ear infection
[SYNTHETIC ANSWER TEXT — engine answered the compare question without naming this practice. Placeholder of realistic length for layout purposes only.]
Trust & credentials 4/9 named
Is board certified?
For trust questions in the Detroit metro, is one of the practices commonly listed. [SYNTHETIC ANSWER TEXT — placeholder of realistic length so a report layout can be judged. The real answers were never archived. Replace with verbatim engine output once the archive has runs in it.]
Reviews for
[SYNTHETIC ANSWER TEXT — engine answered the trust question without naming this practice. Placeholder of realistic length for layout purposes only.]
How do I check if an ENT is qualified?
[SYNTHETIC ANSWER TEXT — engine answered the trust question without naming this practice. Placeholder of realistic length for layout purposes only.]
Is board certified?
[SYNTHETIC ANSWER TEXT — engine answered the trust question without naming this practice. Placeholder of realistic length for layout purposes only.]
Reviews for
For trust questions in the Detroit metro, is one of the practices commonly listed. [SYNTHETIC ANSWER TEXT — placeholder of realistic length so a report layout can be judged. The real answers were never archived. Replace with verbatim engine output once the archive has runs in it.]
How do I check if an ENT is qualified?
[SYNTHETIC ANSWER TEXT — engine answered the trust question without naming this practice. Placeholder of realistic length for layout purposes only.]
Is board certified?
For trust questions in the Detroit metro, is one of the practices commonly listed. [SYNTHETIC ANSWER TEXT — placeholder of realistic length so a report layout can be judged. The real answers were never archived. Replace with verbatim engine output once the archive has runs in it.]
Reviews for
[SYNTHETIC ANSWER TEXT — engine answered the trust question without naming this practice. Placeholder of realistic length for layout purposes only.]
How do I check if an ENT is qualified?
For trust questions in the Detroit metro, is one of the practices commonly listed. [SYNTHETIC ANSWER TEXT — placeholder of realistic length so a report layout can be judged. The real answers were never archived. Replace with verbatim engine output once the archive has runs in it.]
Who to see 6/20 named
Who is the best ENT in Mount Clemens, MI?
For who questions in the Detroit metro, is one of the practices commonly listed. [SYNTHETIC ANSWER TEXT — placeholder of realistic length so a report layout can be judged. The real answers were never archived. Replace with verbatim engine output once the archive has runs in it.]
Best ear nose and throat doctor near Mount Clemens, MI
[SYNTHETIC ANSWER TEXT — engine answered the who question without naming this practice. Placeholder of realistic length for layout purposes only.]
Top rated ENT specialist Detroit area
[SYNTHETIC ANSWER TEXT — engine answered the who question without naming this practice. Placeholder of realistic length for layout purposes only.]
Which ENT should I see in Macomb County?
[SYNTHETIC ANSWER TEXT — engine answered the who question without naming this practice. Placeholder of realistic length for layout purposes only.]
ENT doctor accepting new patients Mount Clemens, MI
[SYNTHETIC ANSWER TEXT — engine answered the who question without naming this practice. Placeholder of realistic length for layout purposes only.]
Who is the best ENT in Mount Clemens, MI?
[SYNTHETIC ANSWER TEXT — engine answered the who question without naming this practice. Placeholder of realistic length for layout purposes only.]
Best ear nose and throat doctor near Mount Clemens, MI
For who questions in the Detroit metro, is one of the practices commonly listed. [SYNTHETIC ANSWER TEXT — placeholder of realistic length so a report layout can be judged. The real answers were never archived. Replace with verbatim engine output once the archive has runs in it.]
Top rated ENT specialist Detroit area
[SYNTHETIC ANSWER TEXT — engine answered the who question without naming this practice. Placeholder of realistic length for layout purposes only.]
Which ENT should I see in Macomb County?
[SYNTHETIC ANSWER TEXT — engine answered the who question without naming this practice. Placeholder of realistic length for layout purposes only.]
ENT doctor accepting new patients Mount Clemens, MI
[SYNTHETIC ANSWER TEXT — engine answered the who question without naming this practice. Placeholder of realistic length for layout purposes only.]
Who is the best ENT in Mount Clemens, MI?
[SYNTHETIC ANSWER TEXT — engine answered the who question without naming this practice. Placeholder of realistic length for layout purposes only.]
Best ear nose and throat doctor near Mount Clemens, MI
For who questions in the Detroit metro, is one of the practices commonly listed. [SYNTHETIC ANSWER TEXT — placeholder of realistic length so a report layout can be judged. The real answers were never archived. Replace with verbatim engine output once the archive has runs in it.]
Top rated ENT specialist Detroit area
[SYNTHETIC ANSWER TEXT — engine answered the who question without naming this practice. Placeholder of realistic length for layout purposes only.]
Which ENT should I see in Macomb County?
For who questions in the Detroit metro, is one of the practices commonly listed. [SYNTHETIC ANSWER TEXT — placeholder of realistic length so a report layout can be judged. The real answers were never archived. Replace with verbatim engine output once the archive has runs in it.]
ENT doctor accepting new patients Mount Clemens, MI
[SYNTHETIC ANSWER TEXT — engine answered the who question without naming this practice. Placeholder of realistic length for layout purposes only.]
Who is the best ENT in Mount Clemens, MI?
[SYNTHETIC ANSWER TEXT — engine answered the who question without naming this practice. Placeholder of realistic length for layout purposes only.]
Best ear nose and throat doctor near Mount Clemens, MI
For who questions in the Detroit metro, is one of the practices commonly listed. [SYNTHETIC ANSWER TEXT — placeholder of realistic length so a report layout can be judged. The real answers were never archived. Replace with verbatim engine output once the archive has runs in it.]
Top rated ENT specialist Detroit area
[SYNTHETIC ANSWER TEXT — engine answered the who question without naming this practice. Placeholder of realistic length for layout purposes only.]
Which ENT should I see in Macomb County?
For who questions in the Detroit metro, is one of the practices commonly listed. [SYNTHETIC ANSWER TEXT — placeholder of realistic length so a report layout can be judged. The real answers were never archived. Replace with verbatim engine output once the archive has runs in it.]
ENT doctor accepting new patients Mount Clemens, MI
[SYNTHETIC ANSWER TEXT — engine answered the who question without naming this practice. Placeholder of realistic length for layout purposes only.]
Near me 3/6 named
ENT near Port Huron that takes BCBS
For local questions in the Detroit metro, is one of the practices commonly listed. [SYNTHETIC ANSWER TEXT — placeholder of realistic length so a report layout can be judged. The real answers were never archived. Replace with verbatim engine output once the archive has runs in it.]
Pediatric ENT Detroit
[SYNTHETIC ANSWER TEXT — engine answered the local question without naming this practice. Placeholder of realistic length for layout purposes only.]
ENT near Port Huron that takes BCBS
[SYNTHETIC ANSWER TEXT — engine answered the local question without naming this practice. Placeholder of realistic length for layout purposes only.]
Pediatric ENT Detroit
For local questions in the Detroit metro, is one of the practices commonly listed. [SYNTHETIC ANSWER TEXT — placeholder of realistic length so a report layout can be judged. The real answers were never archived. Replace with verbatim engine output once the archive has runs in it.]
ENT near Port Huron that takes BCBS
[SYNTHETIC ANSWER TEXT — engine answered the local question without naming this practice. Placeholder of realistic length for layout purposes only.]
Pediatric ENT Detroit
For local questions in the Detroit metro, is one of the practices commonly listed. [SYNTHETIC ANSWER TEXT — placeholder of realistic length so a report layout can be judged. The real answers were never archived. Replace with verbatim engine output once the archive has runs in it.]
Answer text is synthetic placeholder — real per-query answers begin with the archive live this month. Distribution and counts are real.
A4 Who shows for “near me”
| Near-me ask | Named instead | You? |
|---|---|---|
| “best ENT near Mount Clemens” | · | not named |
| “ent near me” (Port Huron) | named #3 |
Per location — repeats for each of up to 5 sites.
A5 Because-clause — why they name who they name
“…board-certified otolaryngology, two locations, strong balloon-sinuplasty coverage.”Perplexity · the reason it gave · MOCKUP TEXT
We already pay for the “why” on every call. Nobody else captures it.
A6 Answer accuracy ledger
Is what the engine says about you true. For a licensed practice a confident error beats absence.
| Engine | Said | Actually |
|---|---|---|
| ChatGPT | “does not perform balloon sinuplasty” | Listed service |
| Gemini | “, MD” | D.O., not MD |
A7 Registry identity — NPI / bar / CRD
The engine's claimed credential checked against the public registry. NPI (medical), state bar (legal), CRD (wealth). Gemini's “MD” fails the NPI check — the pair to A6.
A8 The handoff — does the named contact work
Gemini gives the Port Huron number. It rings the old office. A mention that ends nowhere is worth nothing. Checked for all 5 sites.
A11 Booking simulation — the patient's real journey
The headline section. We run the actual multi-turn conversation a patient has — first question to booking choice — and show it verbatim. Nobody else ships this at this price.
Patient
I've had sinus pressure and headaches for three weeks near Mount Clemens. Who should I see?
ChatGPT
For persistent sinus pressure you'd want an ENT (otolaryngologist). Options in the Mount Clemens area include , , and , who offers balloon sinuplasty.you were named
Patient
Of those, which would you book first?
ChatGPT
is frequently recommended for sinus issues, with a large review base and multiple sub-specialists. I'd start there, then consider if you want balloon sinuplasty specifically.named, but not first choice
Outcome: surfaced ✓ · named first ✗ · lost the first-choice slot to on review volume. One simulation per location.
A14 Coverage & cost visibility
Cost and coverage are the #1 anxiety in YMYL, and the questions patients ask most. When they ask an engine, is the answer about YOU present, correct, or absent? Nobody reports this.
| Patient asks | Engine | Answer about you | Reality |
|---|---|---|---|
| "Does take Blue Cross Blue Shield?" | ChatGPT | absent — no coverage info | Accepts BCBS, Aetna, Medicare |
| "Balloon sinuplasty cost without insurance?" | Perplexity | generic national range, not you | No published self-pay price |
| "Is an ENT visit covered by Medicare in Michigan?" | Gemini | correct, but doesn't name you | — |
Plans and self-pay pricing can differ per location — checked for each. Legal equivalent: fee structure & free-consult; wealth: fee-only vs commission, minimums.
A12 Citation source stack + listing accuracy
The third-party sites the engines lean on (Healthgrades, Zocdoc, NPI registry), each joined to whether your listing there is correct. The join is the ownable half.
A9 Refusal & deflection rate
Engines named no local practice at all in 18% of the 95 questions — market context, DMA-level.
A10 Person vs practice gap
named in 22% of by-name asks; the practice name in 31%. The person trails the brand.
A13 Sentiment provenance
When an engine calls you “slow,” which reviews it's echoing and how old. Sources sentiment instead of scoring it.
Part two — The Search
S1 Top branded keywords
| Keyword | Monthly (DMA) | Position | KD |
|---|---|---|---|
| 260 | 1 | 0 | |
| 50 | 2 | 0 |
S2 Top non-branded keywords
| Keyword | Monthly (DMA) | Position | KD |
|---|---|---|---|
| ent care of michigan | 720 | 52 | 34 |
| does tylenol help ear infection | 590 | 22 | 8 |
| does tylenol help with ear infections | 590 | 32 | 0 |
| advil for ear infection | 480 | 41 | 5 |
| medicine for fluid in ear | 320 | 56 | 17 |
| port huron ent | 260 | 2 | 0 |
| best medicine for ear fluid | 170 | 29 | 30 |
| ear fluid medicine | 140 | 23 | 29 |
S3 Demand you’re absent from
| Keyword | Monthly (DMA) | Competition | KD |
|---|---|---|---|
| ent near me | 2900 | MEDIUM | 42 |
| ent MI | 590 | LOW | 27 |
| ent appointment | 30 | MEDIUM | 11 |
| ent reviews | 10 | UNKNOWN | 15 |
ent near me opens 2,900 DMA searches/mo and you’re absent.
S4 Journey ladder — question-share
Your site answers 9 of the 40 questions on the way to booking. Filled at the bottom (branded), hollow at the top (symptom).
S8 Trust & schema audit
Structured data, NAP consistency, credentials inline — the gate E-E-A-T turns on. From your run:
| Signal | Status | Why it matters |
|---|---|---|
| NAP consistency across surfaces | Partial | Name, address, and phone (NAP) alignment across GBP, Healthgrades, Yelp, and Vitals wasn't fully verified this run — any mismatch here undermines directory citations |
| GBP categories filled | Not verified | Primary and secondary category selection directly affects which "near me" queries trigger your listing |
| Schema markup on service pages | Missing (likely) | No structured-data markup was detected on the pages reviewed; AI engines and Google parse schema to extract procedure and provider facts |
| Provider credentials surfaced inline | Partial | Credentials appear in some areas of the site but aren't consistently formatted alongside each service or procedure description |
| Year founded / years in practice | Not prominent | Longevity is a trust signal; if the practice has decades in Mount Clemens, that number should be visible above the fold |
| Insurance accepted listed | Not verified | Patients filter by insurance before they call; a visible, current list removes a friction point that otherwise kills the conversion |
Real signals from the 2026-06-05 pull. NAP re-checked per location.
S9 Provider findability
Can each named practitioner be found and credential-verified across the engines. From your run:
| Signal | Status |
|---|---|
| Provider ranks for own name (branded query) | Present — `` ranks #1 |
| Credentials surfaced as visible HTML text | Not verifiable this run |
| Physician schema on provider bio pages | Not verifiable this run |
| Booking path on provider bio | Not verifiable this run |
Real signals from the run. One row per provider in the live report.
S6 Competitors
The $99 add-on, built from your run. This is source citation — whose site the engines quote as evidence — a different lineage from being named in the answer. You are named in 33% of answers (A1), but as a cited source you appear in 0 of 5 engines while each tracked competitor is cited by three. That gap is the work. DMA-scoped, shared across locations.
| Cited as a source by… | GAIO | ChatGPT | Claude | Gemini | Perplexity | Total |
|---|---|---|---|---|---|---|
| Competitor 1 | — | ✓ | — | ✓ | ✓ | 3/5 |
| Competitor 2 | — | ✓ | — | ✓ | ✓ | 3/5 |
| Competitor 3 | — | ✓ | ✓ | ✓ | — | 3/5 |
| (you) | — | — | — | — | — | 0/5 |
Real data: the per-engine citation booleans are from your 2026-06-05 workup pull. Competitor identities are withheld in this sample; the live add-on names them.
What to do about it
Three competitors are quoted as sources by ChatGPT, Perplexity and Gemini; you by none. Closing it means becoming quotable: procedure-level pages an engine can cite, schema it can parse, and third-party listings (Healthgrades, Zocdoc, the NPI registry) that agree with your site.
S5 Local pack / map presence
Google local-pack and map rank per location, grid-sampled across the DMA. BrightLocal/Local Falcon's whole product — an add-on for us. Build item.
S7 Review architecture
Counts, velocity, on-site review surface, per location. Review counts are a capture gap today — build item.
S11 SEO & keyword recommendation
A prioritized keyword plan: the terms with real DMA demand you can rank for, scored by opportunity (volume vs difficulty vs what you already have), each mapped to the page that should target it. Built from your ranking gaps and what competitors optimize for.
| Keyword | Monthly (DMA) | KD | Target page | Priority |
|---|---|---|---|---|
| ent near me | 2,900 | 42 | homepage + local pages | high |
| balloon sinuplasty michigan | 320 | 18 | balloon-sinuplasty page | quick win |
| sinus doctor macomb | 210 | 12 | new symptom page | quick win |
Placeholder rows. DMA-scoped, mapped to real pages.
S10 Procedure / service demand
DMA search volume per service line — balloon sinuplasty, BAHA, thyroid — so content targets real demand.
To-dos & Execution assembled from the sections above
30 days
- A6·A7 Correct the credential at source; reconcile the NPI record.
- A8 Fix the Port Huron number on every profile.
- A14 Publish accepted-insurance and self-pay pricing where engines can read it.
- S3 Publish the four highest-demand symptom answers.
60 days
- A12 Correct listings on the sources the engines actually cite.
- S8 Credentials inline on service pages; schema on each.
- S6 · add-on Become a quotable source where the three cited competitors already are.
90 days
- A3·A11 Re-run the ledger and the booking simulation; measure movement against baseline.
- S6 · add-on Re-check competitor displacement on the near-me asks.
Add-on sections fold their own insights, to-dos and execution lines into these bookends when selected. This deliverable shows every section; a live Workup carries the defaults ($449) plus whichever add-ons the buyer selects ($29 each · Competitors $99).
How we work together
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Start with the free check.
It answers one question. When someone asks AI about a practice like yours, does your name come up? A minute of your time, nothing to pay.
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The report shows you where you stand.
Across the engines your patients actually use, named or not, and exactly what is wrong. Every gap comes with the page it lives on and the copy to fix it. Nothing to interpret.
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Then it gets fixed.
We can do the work, or hand it to your team ready to paste. Your call, either way.
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The living report proves what moved.
The same measurement every month, so you can see which changes are real and which are just noise. No guessing, and no taking our word for it.
Questions about any of it, a real person answers at human@aeoptim.com.